Brain Hack your R&D !with Design Thinking!(case studies)

Jose Berengueres - Juli 10th 2014 Bielefeld (guest scientist program)

jose@techfak.uni-bielefeld.de https://www.cit-ec.de/node/9808

Outline• Motivation (WF NPV)

• Group IQ

• What is Design Thinking?

• Five Why’s

• Application to Boost R&D output (case study)

• Workshop Time

How much will you earn in your lifetime?

How Much time do you spend thinking?

How Much time do you spend thinking about how-well you think?

Group IQ? What enables a team of people to effectively solve problems and produce solutions?

One of the hardest things to learn for designers is to focus on the process, not the goal

What is Design Thinking?

Design Thinking in Action

What is Design Thinking?

It is not about design, it is about the process.

What is Design Thinking?

It is not about design, it is about the process.

Enabling Faster Group Thinking (IQ)

Enabling Faster Group Thinking (IQ)

The ideo Workshop Method layout

One Tool to think better… that they use at Toyota

How we applied it in my lab….

Aha moments…

More Aha moments…