B U I L D I N G A M I N I M U M V I A B L E P R O D U C T

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W H Y ?

Empirical

Minimum Viable Product

Build-Measure-Learn

Pivot

Lean Startup

A startup exists to learn how to build a business under extreme uncertainty—Eric Ries

Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding

Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/

Value Inflection Points

M I N I M U M V I A B L E P R O D U C T S E G M E N T

M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S

“Too many entrepreneurs who follow the lean methodology get stuck in a product spin,

consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s

missing its dance partner, the Minimum Viable Segment.”

One

Customer Intimacy

150Twelve 1000+

The Journey from Niche to Scale

Product Innovation

Operational Excellence

Service Experience Product

One Tribe

image by Dylan Walters flickr.com

M I N I M U M V I A B L E S E G M E N T

Small enough to dominate …

M I N I M U M V I A B L E S E G M E N T

Where you can succeed…

M I N I M U M V I A B L E B E N E F I T

“You're gonna have to serve somebody,Well, it may be the Devil or it may be

the LordBut you're gonna

have to serve somebody”

M I N I M U M V I A B L E D I F F E R E N C E

– 3 1 V O LT S D E S I G N

“When you have two coffee shops next to each other, and each sells the exact same

coffee at the exact same price, what makes you walk into one and not the other”

15

Kim & Mauborgne “Blue Ocean Strategy”

0

1

2

3

4

5

Price Weight Display Power Telephony

Laptops Smartphones

Kim & Mauborgne “Blue Ocean Strategy”

0

1

2

3

4

5

Price Weight Display Power Telephony

Laptops Smartphones Ipad

M I N I M U M V I A B L E F E AT U R E S

M I N I M U M V I A B L E E X P E R I E N C E

T H E P I V O T

Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding

Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/

W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?

D E S I G N A N E X P E R I M E N T W I T H D ATA

G E T O U T O F T H E B U I L D I N G !

Minimum Viable Segment Benefit

Difference Experience

Features Build-Measure-Learn

Pivot Get Out of the Building!

Q U E S T I O N S ?

T H A N K Y O U

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