Post on 27-May-2015
description
understanding the stages of the service
understanding the stakeholders involved
understanding the stakeholders involved
service ecology iteration1
service ecology iteration2
service ecology iteration3
service ecology iteration4
service ecology iteration5
BOLLY-SHOLLYECOLOGY
1.Film Star / Crew member : are contacted to come & give some movie bites to the audience
2. Customer / User :�@QD�ODNOKD�VGN�BNLD�SN�V@SBG�@�ƥKL
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5. Vendors :�OQNCTBDR�SGD�ANKKXVNNC�FNNCHDR ��ONRSDQR��LDQBG@MCHRD�DSB�
6. Volunteer : VHKK�AD�GDKOHMF�HM�SGD�RDS�TO��O@BJ�TO�DSB
7. Investors :�ODNOKD�HMUDRSHMF�HM�SGHR�RDQUHBD
1.Professional bodies : FNUS�ANCHDR�VGHBG�VHKK�AD�MDDCDC�CTQHMF�SGD�OQNBDRR�NE�@OOQNU@K�� � � � � � � � HMB@RD�NE�KHBDMRHMF���BNOXQHFGS�HRRTDR
2. Press : will be involved in promoting the cause!
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3. Manager :L@M@FDR�RS@Ƥ���VNQJR�O@Q@KKDR�VHSG�SGD�@ANUD�SVN
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Movie
Promo Set-Up Sell
WLFNHWV6FUHHQLQJ 3DFN�XS Donating
Approval of venue.
Cross checking copyright issues.
Calling contacting a star/crew of a film to come & deliver a talk during the day of screening
Browsing the collection of old films.
Checking FB for user polls.
Manager taking a final call
Getting designs.
Forming a promo strategy.
Putting posters in locality.
Sending bulk sms-es.
Arranging equip-ments.
Setting up the equipments at the venue.
Tickets are sold at the venue.
Tickets printed in old style.
People browsing bollywood products
A pre-screening talk by the guest artist.
During interval, a NGO film played to make audience aware about who this service is for.
Post screening star talk.
Equipments are packed back in the van.
Place cleared up.
The funds collected in the donation box, by selling goodies & by ticket fare is transferred to the NGO.
2 3 4 5 6 7 8
$&7,216
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Service provider'D@C�NE�NQF $LOKNXDD
2S@ƤDesignerInvestorPrintersVendorsGeneral public
2S@ƤVolunteer
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Volunteer"TRSNLDQ��@TCHDMBD�2S@Ƥ%HKL�RS@Q���BQDV�LDLADQ��FTDRS�Vendors
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blue print rough
SEESPROMO
TELLSFRIENDS
ARRIVES& BUYS TICKET
SITS& WATCHES FILM
LISTENS TOSTAR TALK
SHOPS DEPARTS
SELLSPRODUCTSCOCLUDESEVENT
Distributescatalog atexit.
is very excited to watch a filmwith an old friend
POSTS ON SOCIAL MEDIAPUT POSTERS IN PUBLICSPACES
SELLS TICKETS &HELPS THEM FINDSEATS
SCREENS FILMFACILITATESGUEST &ADDRESSESAUDIENCE
Product vendors,Volunteers,Designers,Space planners.
Volunteer’sRecruitment,Printers,Designers.
Marketing plan,Facebook,Database of contacts for sms,Printers.
Printers,Volunteer Recruitment.
Catering service,Cab servicePrinters.
Bollywood Database,Cab service,Hotel tie-up.
friends/customer
actions
front stageservice
adsposter
poster
welcomeADMIT ONE
TICKETSADMIT ONE
SCREENBILL
Website, Ads, poster, facebook Facebook, phonecall Welcome signage, poster, ticket ScreenSharing of talks, micbills, product display, card swipes takeaway product catalog
line of interaction
line of visibility
supportsystem
evid
en
ce
customer journey rough
PAST EXPERIENCES
SERVICE JOURNEY
ADVERTISEMENT / PUBLIC RELATIONS SERVICE JOURNEY
SOCIAL MEDIA
WORD OF MOUTH
PAST EXPERIENCES
CUSTOMER RELATIONSHIP MANAGEMENT
SOCIAL MEDIA
WORD OF MOUTH
EXPECTATIONS EXPERIENCES SATISFACTION / DISSATISFACTION
Seeingpromo
Arrive &buy tickets
Shopbollywoodmerchandise
Watchmovie
Watch ashort filmabout the NGO(during interval)
Sit &watch film
Listen tostar talk(pre-screening)
Listen tostar talk(post-screening)
Donate &leave
Invite / tellfriends
1 2 3
4 5 6
7
10
8 9
service proposition is communicated by the
service provider using social media, putting up
posters in the community/society’s common
spaces.
Rewards for coming with an old friend.
Goodies for watching all movies consecutively
screened in the month.
Like / Post things on FB.
Suggestions of movies to be screened next
week via public poll etc.
Share FB link on friends walls about the movies
being screened on the weekend..
Post pics clicked with the crew / star they met.
Post about being associated with a service
which help the people associated with
bollywood.
They’ll tell friends/family about the star they
met & the stories shared by them.
They’ll invite their close old friends to re-watch
an old film together.
The feeling of helping an organisation that
supports bollywood.
Film date, venue, timing would be accessible to
people on the service’s FB page.
Friends, colleagues & family would talk about
the service showing old classic films on the big
screen all over again. And about taking them
back to re-live old memories by creating such a
nostalgia.
There is no such service which screens old
bollywood films & lets them indirectly help an
organisation which takes care of the old &
needy people associated with bollywood.
Take me back in time.
Make my weekend fun.
May not be satisfied by the infrastructure when
comapared to the current existing theatres/
multiplexes.
Would be satisfied by meeting a star of the
film that they love.
Would love to watch an old favourite film on the big screen all over again
with an old friend / family.
May like to collect bollywood merchandise as souvenirs.
Customer
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1
2 3
4
67
8
9
11
10
5
Sees promo.(in street, sms,or FB)
Invites friends(phone or FB)
Arrives(at the venue onthe venue, at theday of screening).
Buys Ticket(at the venue onthe venue, at theday of screening).
Browses/buysbollywoodgoodies.
Listens to pre-screening star talk
Film screening Interval(a short film aboutthe NGO whichbolly-shollysupports is played)
Film continues
Postscreeningstar talk
Makesdonation& leaves
1 2 3 4 5 6 7 8 9 10 11
Service Design forSocial Entrepreneurship :Bolly-ShollyBolly-Sholly
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