Post on 21-Apr-2017
Body Language The Hidden Language
Brad Nunnally UX Solution Architect | Perficient XD @bnunnally IA Summit 2014 #IAS14
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Gone Hollywood
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Glimpse The Soul
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State of Mind
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Albert Mehrabian found that the total impact of a message is about 7 percent verbal (words only)
and 38 percent vocal
(including tone, inflection, and other sounds) and
55 percent nonverbal.
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A Reflection of Self
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Express Feelings
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Decisions
SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.
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Predictions
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Why Should Designers Care?
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Research Methods
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Observational Data
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Seeing Signals
‣ Allows you to ask smarter questions
‣ Aware of sensitive topics
‣ Predicting when you might risk breaking trust
The Client
Co-Workers
Peers
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Collaboration
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Present Yourself
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Bad News…
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Disagreement…
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Agreement
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Voiceless Participants
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What are the signs?
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Hands
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Open
‣ Acceptance of an idea or person
‣ Signal of openness and trustworthiness
‣ Coupled with touching
‣ Fondness
‣ Familiarity
‣ Offering up something
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Closed
‣ Agressive
‣ Defensive
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Uncomfortable
‣ Attempting to reassure oneself
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The Handshake
‣ Attempt to dominate other person
‣ Signal submission to other person
‣ Determining social status or equality
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Arms
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Open
‣ Showing trust
‣ Presenting their “core”
‣ Feeling agreeable
‣ Making presences feel known
‣ Showing excitement
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Crossed
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeable
‣ Tense and closed off
‣ Feeling anxious or rejected
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Legs
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Crossed
‣ Feeling closed off
‣ Desires some privacy
‣ Get distance from others
‣ Showing a sense of insecurity
‣ Close minded
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Spread Out
‣ Confidence in oneself
‣ Showing interest if directional
‣ Desire to move if directional
‣ Standing one’s ground
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Face
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Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are using memory or imagination
‣ Corners show authenticity
‣ Blinking shows level of comfort
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Nose
‣ Flaring shows discomfort or displeasure
‣ Coloring indicates emotional state
‣ Pinching or rubbing are signs of doubt
‣ Or needing to sneeze
‣ Wrinkling conveys a sense of distaste
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Mouth
‣ Pursed lips signal displeasure or frustration
‣ Biting lips or cheeks is a sign of anxious feelings
‣ Twitching indicates cynicism or disbelief
‣ Smile, mixed bag of meanings
‣ Full, Half, Smirk, etc
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The Body
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Cowboy
‣ Sizing up another person
‣ Generally an aggressive stance
‣ Looking to establish their presence
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Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current conversation
‣ Broadcasting a sense of confidence
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Edge of Seat
‣ Passionate or excited about what’s going on
‣ Ready to take action
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Cultural Differences
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Universal Signs
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Different Meanings
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Physical Expressions
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Game Time!
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Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each Guests general demeanor
‣ Guests can only communicate non-verbally
Happy Sad
Giddy Tired
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Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each Guests general demeanor
‣ Guests can only communicate non-verbally
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So What?
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Take Aways
‣ Reading body language is a good soft skill for designers and researchers
‣ Context MATTERS! Sometimes someone might just be a little cold
‣ Don’t focus on a single signal, but focus on all of them
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How Do You Practice
Reading?
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Watch Yourself
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Watch Others
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Ask… If Appropriate
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Mimicking
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Read Up
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Start Acting
Thank You!Brad Nunnally UX Solution Architect Perficient XD
Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com
Designing The Conversation Techniques for Successful Facilitation !
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