Post on 15-Jun-2015
description
Fresh Video &Real Time ConversationBrand New Media Partners
Brand New Media Partners produces video conversations with people talking about brands and their product benefits and value.
Our production and distribution services have minimal set-up and low costs, so you get more messages with more variety to reach more consumers.
"If we had any doubt that the consumer is in control,
this is the perfect case study that proves it,” Brand Keys President Robert Passikoff said of the Skittles fiasco
So with all that potential, why is that so few people can name even two great, recent interactive advertising campaigns -- so few people in our own industry?
For those tempted to respond, "Hey, wait a minute, what about 'Subservient Chicken?” . . . this breakthrough effort for Burger King is five years old.
So with all that potential, why is that so few people can name even two great, recent interactive advertising campaigns -- so few people in our own industry?
For those tempted to respond, "Hey, wait a minute, what about 'Subservient Chicken?” . . . this breakthrough effort for Burger King is five years old.
Hitting your share of the 220 million internet
prospects is hard.
Engaging them, creating and maintaining a
continuous, fresh conversation is
expensive.
How many shots are affordable
and necessary?
It takes big bucks to produce the messages too.
Bottom line production bids, assumes custom art, copy and production staff. Excludes extra costs for residuals or buyout, sizing and formats, or other materials.
Philosophy
More messages mean more conversations.
Your brand is big and needs hundreds of video messages to create a fresh dialog.
Not an exercise in market research and nuanced strategy, let’s play in an innovation sand box and seek out the authentic and persuasive ways people talk about your brand.
Let’s also backfill flat web pages with video that entertains, demonstrates, explains, and uses your brand.
A Fresh Content SystemA custom roadmap for production of new content on a regular basis:
- Any volume frequency per day, week, year
- Any location possible, Top 10 markets easy
Initial consultation and review of communications objectives and strategies across multiple departments with communications needs.
Recommendations for systems and processes; creative development and approval, distribution and curation; monetization and performance.
Brand New Media Partners
Your Brands is interestingDesign: why it is designed that way and meet the designers
Appearance: colors and shape, rationale and micro and macro pictures
Flavors, taste, mouth & stomach appeal
Smell, odor and other expressions and memories
Feel, touch, holding, passing, and other physical attributes
Components or ingredients; type, source, quantity and quality
Authenticity and Character
The People involved
Let’s record conversationsWhat is the best, favorite thing about the
brand?
How would you describe the brand to a friend? Or as if it were a person?
Tell me everything you can about the brand.
What is the funniest thing you have done with it?
Have you used it in non-traditional or directed ways?
What would you think if you got it as a gift?
Let’s cover many approachesDemonstrations
Testimonials
Product in action, normal and extreme
Competitive comparison
Behind the scenes and production
Characters
Comedy & entertaining uses
Instructions for usage or assembly/repair
Response & FAQ
Alternative Uses
12/10/08
Let’s put the Brand in its placeOn the street
Retail environments (mall & stores)
Offices
Factories, & Locations
Schools
Remote outdoor
Transit: Helicopter/plane, auto, train, boat
Let’s video whatever you needBrand storytelling and
entertainment
Product demonstration
Advertising & promotional messages
News and information announcement
Customer service and education
Sales and sales training
Education and training, internal and external
Events, shows, and conferences
A complete video asset solutionLarge number of video assets covering all aspects of the
brand
Full buyout and ownership of assets
Pre-planned, opportunistic or “invent as we go” strategy
In any format for use and distribution anywhere; flash & H232 for Brightcove, YouTube, your corporate site
Low cost and flexible allows for broad or deep exploration into branded video expressions
Additional ServicesCuration: create your own video channel
Distribution: turnkey process to place selected video in hundreds of sites
Technical: help for integrating with traditional web sites
Metrics: consolidated reports on viewing and word of mouth
Monitization: explore potential to license and gain income
ContactLarry Smith 917-754-3904
lsmith@brandnewmediapartners.com,
Susan Sandler, 917-885-8861 ssandler@brandnewmediapartners.com
Robert Kost, 914-734-1768 rkost@brandnewmediapartners.com,
http://www.brandnewmediapartners.com