Fresh Video &Real Time ConversationBrand New Media Partners

Brand New Media Partners produces video conversations with people talking about brands and their product benefits and value.

Our production and distribution services have minimal set-up and low costs, so you get more messages with more variety to reach more consumers.

"If we had any doubt that the consumer is in control,

this is the perfect case study that proves it,” Brand Keys President Robert Passikoff said of the Skittles fiasco

So with all that potential, why is that so few people can name even two great, recent interactive advertising campaigns -- so few people in our own industry?

For those tempted to respond, "Hey, wait a minute, what about 'Subservient Chicken?” . . . this breakthrough effort for Burger King is five years old.

So with all that potential, why is that so few people can name even two great, recent interactive advertising campaigns -- so few people in our own industry?

For those tempted to respond, "Hey, wait a minute, what about 'Subservient Chicken?” . . . this breakthrough effort for Burger King is five years old.

Hitting your share of the 220 million internet

prospects is hard.

Engaging them, creating and maintaining a

continuous, fresh conversation is

expensive.

How many shots are affordable

and necessary?

It takes big bucks to produce the messages too.

Bottom line production bids, assumes custom art, copy and production staff. Excludes extra costs for residuals or buyout, sizing and formats, or other materials.

Philosophy

More messages mean more conversations.

Your brand is big and needs hundreds of video messages to create a fresh dialog.

Not an exercise in market research and nuanced strategy, let’s play in an innovation sand box and seek out the authentic and persuasive ways people talk about your brand.

Let’s also backfill flat web pages with video that entertains, demonstrates, explains, and uses your brand.

A Fresh Content SystemA custom roadmap for production of new content on a regular basis:

- Any volume frequency per day, week, year

- Any location possible, Top 10 markets easy

Initial consultation and review of communications objectives and strategies across multiple departments with communications needs.

Recommendations for systems and processes; creative development and approval, distribution and curation; monetization and performance.

Brand New Media Partners

Your Brands is interestingDesign: why it is designed that way and meet the designers

Appearance: colors and shape, rationale and micro and macro pictures

Flavors, taste, mouth & stomach appeal

Smell, odor and other expressions and memories

Feel, touch, holding, passing, and other physical attributes

Components or ingredients; type, source, quantity and quality

Authenticity and Character

The People involved 

Let’s record conversationsWhat is the best, favorite thing about the

brand?

How would you describe the brand to a friend? Or as if it were a person?

Tell me everything you can about the brand.

What is the funniest thing you have done with it?

Have you used it in non-traditional or directed ways?

What would you think if you got it as a gift? 

Let’s cover many approachesDemonstrations

Testimonials

Product in action, normal and extreme

Competitive comparison

Behind the scenes and production

Characters

Comedy & entertaining uses

Instructions for usage or assembly/repair

Response & FAQ

Alternative Uses

12/10/08

Let’s put the Brand in its placeOn the street

Retail environments (mall & stores)

Offices

Factories, & Locations

Schools

Remote outdoor

Transit: Helicopter/plane, auto, train, boat 

Let’s video whatever you needBrand storytelling and

entertainment

Product demonstration

Advertising & promotional messages

News and information announcement

Customer service and education

Sales and sales training

Education and training, internal and external

Events, shows, and conferences

A complete video asset solutionLarge number of video assets covering all aspects of the

brand

Full buyout and ownership of assets

Pre-planned, opportunistic or “invent as we go” strategy

In any format for use and distribution anywhere; flash & H232 for Brightcove, YouTube, your corporate site

Low cost and flexible allows for broad or deep exploration into branded video expressions

Additional ServicesCuration: create your own video channel

Distribution: turnkey process to place selected video in hundreds of sites

Technical: help for integrating with traditional web sites

Metrics: consolidated reports on viewing and word of mouth

Monitization: explore potential to license and gain income

ContactLarry Smith 917-754-3904

lsmith@brandnewmediapartners.com,

Susan Sandler, 917-885-8861 ssandler@brandnewmediapartners.com

Robert Kost, 914-734-1768 rkost@brandnewmediapartners.com,

 

http://www.brandnewmediapartners.com