Post on 19-Jul-2015
Research Objectives
Develop ways to expand AthleteTrax’smarketSocial media
Desires of users
Key competitor research
Competitors Blue Sombrero
TeamSnap
Mitoo
All competitors have partnerships or are sponsored
TeamSnap & Mitoo have users worldwide
All three have a mobile app
TeamSnap 500,000 teams
VS.
AthleteTrax 1,500 teams
56% of
own a smartphone
70% of
college students own a smartphone
79% of people 18-24 own a smartphone
*Charts come from Pew Research Center
INSTAGRAM TRENDS
Instagram usage rose to 35% in 2013
Projected to reach 51% in 2016
18-24 or make up the of Instagram users
VS.
*Data from eMarketer
77% of
members in a club/organization/athletic team prefer 1 centralized location for all information
APP
NON-SPORT RELATED ACTIVITIES
PARTNERS & SPONSORS
EXPAND GLOBALLY
THE FUTURE OF
ATHLETETRAX