Bmgt 311 athlete trax (1)
Transcript of Bmgt 311 athlete trax (1)
Research Objectives
Develop ways to expand AthleteTrax’smarketSocial media
Desires of users
Key competitor research
Competitors Blue Sombrero
TeamSnap
Mitoo
All competitors have partnerships or are sponsored
TeamSnap & Mitoo have users worldwide
All three have a mobile app
TeamSnap 500,000 teams
VS.
AthleteTrax 1,500 teams
56% of
own a smartphone
70% of
college students own a smartphone
79% of people 18-24 own a smartphone
*Charts come from Pew Research Center
INSTAGRAM TRENDS
Instagram usage rose to 35% in 2013
Projected to reach 51% in 2016
18-24 or make up the of Instagram users
VS.
*Data from eMarketer
77% of
members in a club/organization/athletic team prefer 1 centralized location for all information
APP
NON-SPORT RELATED ACTIVITIES
PARTNERS & SPONSORS
EXPAND GLOBALLY
THE FUTURE OF
ATHLETETRAX