Blythe CampbellThe Secrets of Invisibility:

How to be a Great Ghostwriter

without Losing Your Voice

the Secret of

INVISIBILITY

the Secret of

HOW TO BE A GREAT GHOSTWRITER

INVISIBILITY

the Secret of

HOW TO BE A GREAT GHOSTWRITERWITHOUT LOSING YOUR VOICE

INVISIBILITY

the Secret of

HOW TO BE A GREAT GHOSTWRITERWITHOUT LOSING YOUR VOICE

INVISIBILITY

Blythe Campbell

Peggy Noonan, speechwriter for Reagan

Carolyn Keene... or Mildred Wirt Benson?

ARTICLES

ARTICLESOPINION COLUMNS

ARTICLESOPINION COLUMNSLETTERS TO THE EDITOR

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONY

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

MEMOIRSARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

MEMOIRSTEXTBOOKS

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

MEMOIRSTEXTBOOKSEMAIL + MEMOS

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

MEMOIRSTEXTBOOKSEMAIL + MEMOSLETTERS

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

MEMOIRSTEXTBOOKSEMAIL + MEMOSLETTERSWHITE PAPERS

ARTICLESOPINION COLUMNSLETTERS TO THE EDITORPUBLIC TESTIMONYBLOGS

PREPARE YOURSELF:

Topic Client Time

PREPARE YOURSELF:

Topic Client Time

PREPARE YOURSELF:

Topic Client Time

PREPARE YOURSELF:

Topic Client Time

CAPTURING YOUR CLIENT’S VOICE

CAPTURING YOUR CLIENT’S VOICE

X?

CAPTURING YOUR CLIENT’S VOICE

X? X!

CAPTURING YOUR CLIENT’S VOICE

X? X.X!

WHAT DO YOU WANT PEOPLE TO DOWHEN THEY READ THIS?

HOW DO YOU WANT PEOPLE TO FEELWHEN THEY READ THIS?

TAKING NOTES

ASK FOR EMAILS.

ASK FOR EMAILS.LOOK FOR COMMON PHRASES.

ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.

ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.

LOOK AT WORD LENGTH.

ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.

LOOK AT WORD LENGTH.LOOK AT SENTENCE LENGTH.

ASK FOR EMAILS.LOOK FOR COMMON PHRASES.LOOK FOR UNUSUAL WORDS.

LOOK AT WORD LENGTH.LOOK AT SENTENCE LENGTH.WHAT’S THE POINT OF VIEW?

“big oil companies”

“current majority party”

“prudent business principles”

“optimum cost management”

“capital spending cutbacks”

LISTEN TO THEM IN A NATURAL SETTING.

a Meeting

LISTEN TO THEM IN A NATURAL SETTING.

a Meeting the Phone

LISTEN TO THEM IN A NATURAL SETTING.

LISTEN TO THEM IN A NATURAL SETTING.

a Meeting the Phone a Social Setting

REVISE.

REVISE.( leave plenty of time to )

FOR SPEECHES:

FOR WRITTEN MATERIAL:

THE UPSIDES

THE DOWNSIDES

“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:

“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:

‘You should do anything for your side but write for it.’

“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:

‘You should do anything for your side but write for it.’

If you stay where you are, you will let politics decide what you do and do not write, do and do not see.

“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:

‘You should do anything for your side but write for it.’

If you stay where you are, you will let politics decide what you do and do not write, do and do not see.

Or you can take whatever talent you have and be a writer.

“I decided to leave speechwriting after a post-election challenge from a friend who paraphrased George Orwell:

‘You should do anything for your side but write for it.’

If you stay where you are, you will let politics decide what you do and do not write, do and do not see.

Or you can take whatever talent you have and be a writer.

You have to decide.’’

IS GHOSTWRITING ETHICAL?

THANK YOU

blythe@alaskan.com

@BlytheCampbell