2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

A|B Testing• Offer type• Age group• Product type• Geography

18

19

20

21

22

23

24

• Find ways to stand outin the inbox

• Let consumers control their subscriptions and frequency

• Ease subscribers in with a welcome stream of emails

• Find out why users unsubscribe from your list

• Monitor acquisition sources and analyze subscriber performance per source

• A|B test different offer types

25

26

27