Blogging for business

Post on 01-Jul-2015

212 views 0 download

description

MKTG 4226 Class Leadership Presentation: CLASS 6: Virality, Status, and InfluentialsFocusing on the profit generation capability of blogs making it a business on its own

Transcript of Blogging for business

There are at least 133,000,000 blogs on the world wide web

4 Types of Bloggers

Step 1: Choose your platform

Step 2: Choose your topic

Music

Family Updates

Economics

News

Politics

HealthEnvironment

Technology

Computers

Television

Sports

Personal Musing

Travel

BusinessFilm

Finance

Celebrity

Real EstateReligion

Step 3: Drive Traffic

Traffic

Tag your blog post Twitter Facebook Comment on other blogs and hope for

reciprocity List blog on Google Link blogs to other blogs SEO Produce Content for other blogs

Step 4: Measure Success

Success Indicators

Personal satisfaction Number of unique visitors Repeat visitors Revenue Number of likes on Facebook Number of post/comments on blog ROI

Step 5: Profit Generation

Display ads Affiliate marketing links Search ads Attend events or write for other

publications as a result of their blog

Key Tips

Blogging style Sincere Conversational Expert Journalistic

Facebook & Twitter Consistency Commitment

Last Words

Majority of bloggers do not receive any income from their blogs 53% of Self- Employed 30% of Part-Timers