Jason FoxWebsite: www.JasonFox.me

Email: Jason@JasonFox.me

Twitter: @JasonFox_me

Twitter Conversation: #Blog4Biz

Who Is Tired Of Talking About Social

Media?

Blogging For BusinessBlog + Email = The 1- 2 Punch

Blogging For BusinessWhy a Blog?

Blogging For BusinessWhy a Blog?

Blogging For BusinessWhy Email?

• Facebook Accounts – 800 Million Email Accounts – 3 Billion• 44% of email users said email inspired

at least one online purchase and 41% said it prompted at least one offline purchase. –www.jupiterresearch.com.

• From Merkle’s View from the Inbox – 50% of respondents bought something based on permission based email. – www.merkleinc.com/inboxwhitepaper/

Blogging For Business1 - Your Blog is Rome…

Social Media

Pay Per ClickDirect

Mailers

Craigslist

FliersEmail

SEO Ads

All Roads Lead To Rome

Blogging For Business1 – Your Blog Collects Emails Not Sales

Lead Capture:

• IDX – The MLS Data On Your Blog• Subscribe To Your Newsletter• Offer Your Expert Information In

Exchange For An Email• Run A Contest• Contact Us Page

95% Of People On The Internet Are In Research Mode5% Are In Sales Mode

Blogging For Business2 – You Have An Email Now What?

Blogging For Business2 – Nurture The Relationship

• Send An Email A Week• Written By You• Written As Though You Are Talking To Them• Full Of Good Information• With A CALL TO ACTION

Blogging For BusinessHow to Blog

• NO SELLING ALLOWED in blog posts• Text – 4-800 Words + 1 Picture (Skimming)• Video – Youtube• Pictures – SmartPhone• Think About What Questions Your Clients Ask

You Every Day… and Write or Film the Answer• Written By You• Written As Though You Were Talking To Your

Client• Ask Questions and Answer Them• Provide Data To Back Up Your Story• Provide Interviews or Testimonials• Once A Week

Blogging For BusinessHow to Blog

Blogging For BusinessRoads To Rome

• 1 Blog Post Per Week• Syndicate Blog To Facebook, Linkedin, and

Twitter• Youtube Video Campaign• SEO Campaign• Pay Per Click Campaign• Direct Mailers• Craigslist• Social Media Marketing• Word Of Mouth• Press Release• Listings (IDX)• Open Homes• Advertisements (Zillow, Trulia, Realtor.com)

Blogging For BusinessRecap

• Your Blog Is Rome• All Marketing Leads To

Rome• Your Blog Captures

Emails• Emails Are Dropped Into

An Email Service• Emails Nurture The

Relationship And Keep You Top Of Mind

5% In Sales Mode

Blogging For BusinessQ&A

www.JasonFox.meThank You!