Post on 05-Dec-2014
description
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Blogging and Social Media
Cordell M. Parvinhttp://www.cordellparvin.com
Client Development Principles
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Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships Weak Ties
Getting
Hired
in
a
nutshell
Client Development Tools
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Traditional Law Firm Marketing
1. Brochures
2. Email Alerts
3. Websites / Branding
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Traditional Law Firm Marketing
“Push-Tactic”
Clients
Economy
Technology
What Has Changed?
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Law Firm Marketing Today
It’s not what you know, Today it’s who knows what you knowIt’s not who you know,
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Clients and Referral Sources
Need to Find You and What
You Know
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Social Media-Tool to Engage People
Tool to Expand Weak Tie Reach
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Strong-Tie Buzz
Weak-Tie Buzz
Marketing Guru
14Seth Godin
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Social Media Marketing
“Pull-Tactic”
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Why Use Social Media
2011Geometrically Expanded by Social Media
Weak Tie Buzz (Eyeballs) Reach
Wine and Social Media Guru
18Gary Vaynerchuk
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Social Media
New survey data reveals that more than 70 percent of lawyers are members of an online social network
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Why Use Social Media
Reduces Luck Factor
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Why Use Social Media
Tool to Listen and Monitor What Impacts Clients
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Why Use Social Media
Levels Playing Field For Younger Lawyers
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Why Use Social Media
A Tool To Show You Are the Expert
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Lizzette Zubey-Asst. GC Microchip
“We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.”
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Why Use Social Media
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Why Use Social Media
Forces You to Create Valuable Content
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Why Use Social Media
Improve Writing and Communication Skills
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Why Use Social Media
Provides a Way to Get Feedback
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Why Use Social Media
Opportunities to Lead
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Why Use Social Media
Reduces or Eliminates Blast Email
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Why Use Social Media
Content Available 24/7
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Why Use Social Media
Efficient & Effective Way to Stay in Touch
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How Clients Benefit
Research Lawyer / Law Firm
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How Clients Benefit
Industry Knowledge / Lawyer Speciality
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How Clients Benefit
Sense of Personality / Rapport
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How Clients Benefit
Compare Lawyers / Law Firms
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How Clients Benefit
Size of Firm / Experience of Lawyer
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How Clients Benefit
Choose What to Read/Review
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How Clients Benefit
Learn to Avoid Problems / Identify Opportunities
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How Clients Benefit
Legal Slant on Business Topic
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How Clients Benefit
What Are Others Saying About Lawyer
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How Clients Benefit
Informed Decision When Hiring
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
How to Make Social Media Work
47Locate
Organize
Disseminate
Connect
Interact
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Locate and Organize - Google Reader
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Locate and Organize
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Disseminate - Feeddler
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Disseminate-HootSuite
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Locate Organize and Disseminate-Zite
53Use to Build and Maintain Relationships
How to Make Social Media Work
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How to Make Social Media Work
Teach Do Not Sell
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Distribute Valuable Content
How to Make Social Media Work
Valuable Content
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Three Essential Points
Presented/Written Well
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Three Essential Points
Social Media for Wide Distribution
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How to Make Social Media Work
Expand Weak Ties
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Kevin O’Neill
PODCASTS
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RADIO
SHOW
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What is a Blog?
Blogs
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BLOGS
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BLOGS
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BLOGS
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BLOGS
BLOGS
James GannonToronto, 2d Yr.
Travis Crabtree
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BLOGS
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Staci Riordan
BLOGS
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FASHION COMPANIES: BREAK THE RULES AND EVOLVE OR RISK BEING
OUT OF FASHION
BLOGS
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BLOGS
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77Joshua Horn
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Joshua Horn
80Chris Cheatham Twitter
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John BoscariolToronto
Social Media Ethics
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the Commission concluded that no new restrictions are necessary in this area, but that lawyers would benefit from more guidance on how to use new client development tools in a manner that is consistent with the profession’s core values.
Social Media Ethics
Don’t Blow Client Confidences
Social Media Ethics
Don’t Give Legal Advice
Social Media Ethics
Educate
Don’t Allow Perception of Attorney Client Relationship
Social Media Ethics
Use Disclaimers
Social Media Ethics
Don’t Mislead - Your Capabilities
Social Media Ethics
Don’t Solicit Work
Social Media Ethics
Don’t Violate Conflict of Interest Rules
Social Media Ethics
Don’t Violate Unauthorized Practice of Law Rules
Social Media Ethics
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Incorporate Social into BD Plan and Strategy for Your Group
Your Next Steps
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Listen to Clients
Your Next Steps
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Create Valuable Content
Your Next Steps
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Your Next Steps
Relationships
Develop
Weak Tie
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Create Client Evangelists
Your Next Steps
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Cordell M. Parvinhttp://www.cordellparvin.com
Blogging and Social Media