FUNDP - March 15th 2011

Pierre HALLEUX – Kevin ALLARDPierre.halleux@bisnode-interact.com

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Function description

Profile

Carreer @ Bisnode Interact

2

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Function description

Profile

Carreer @ Bisnode Interact

3

Bisnode Interact > Who we are ?

Bisnode regional organisation map

80 companies

18 countries

6 regions

3000 employees

500 Mio EUR turnover

10 % growth per year

4

Belgium, France Netherlands

5

Bisnode Interact > Who we are ? (2/3)

6 companies 400

employees

WDM Belgium 120

Bisnode Interact 40

Spectron Business Solutions 40

WDM France 100

WDM Netherlands 100

International Marketing Database Management

6

Bisnode Interact > Who we are ? (3/3)

& more !

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Function description

Profile

Carreer @ Bisnode Interact

7

Consumer Centric Solution Blueprint

8

Bisnode Interact > What we do ? (1/3)

9

Bisnode Interact closed loop service offering

Direct Response 

TV ads

Call center 

marketing

Custom made 

magazines

Phone inbound & outbound

wireless applications 

• Capture consumer behaviour

• Link with identified visitors to the 

single customer view

• Derive insights

• Enable customization

Email

Social network

Post mailings (direct 

marketing offer)

Point of sales

Strategic Reporting

Multi-channels campaign

Services

Pan-EuropeanDesign, build and host the 

360° customer view

Data hygiene, integration, 

matching, deduplication, 

enhancement & scoring

Added value data capturing

Business Intelligence       

and analytical services

ROI driven

Consultancy Strategic 

partnership

Business

Intelligence

Campaign

ManagementCustomer

view

Bisnode Interact > What we do ? (2/3)

Campaign Management

Business Intelligence

360° Vieuw Consumer

Business Intelligence

External

DataExternal

Data

Customer profiling

& mapping

Predictive

modelling

Campaign

effectiveness

Customer

segmentation

Strategic Reporting

Multi-channels campaign

Services

Campaign

Management

Design, build and host the 

360° customer view

Data hygiene, integration, 

matching, deduplication, 

enhancement & scoring

Added value data capturing

Customer

view

Business Intelligence       

and analytical services

ROI driven

Consultancy Strategic 

partnership

Business

Intelligence

Bisnode Interact > What we do ? (3/3)

Marketing

Database

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Organisation

Function description

Profile

Carreer @ Bisnode Interact

11

12

Bisnode Interact > Organisation

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Organisation

Function description

Profile

Carreer @ Bisnode Interact

13

UsageData management environment

Service Model - Account Management and support

Data

Cleansing

Co

un

try ETL

Datamart

Environment…

Database access

Campaign Mgt

Online counting

Reporting

Business

Intelligence

Database Manager > Function descriptionThe Bisnode Interact solution – Blueprint

Design, build and host the 

360° customer view

Data hygiene, integration, 

matching, deduplication, 

enhancement & scoring

Added value data capturing

Customer

view

Strategic Reporting

Multi-channels campaign

Services

Campaign

Management

Marketing

Database

Business Intelligence       

and analytical services

ROI driven

Consultancy Strategic 

partnership

Business

Intelligence

Customer

view

Campaign

Management

Business

Intelligence

15

Affinium… Campaign Workflow

Database Manager > Function description

16

Database Manager > Function description

Database Manager > Function description

Ad-hoc operations

• Loads, counts, extracts, reports

• Briefing analysis : “Take & commit”

• Job development & QA

Ongoing operations

• Execution and check

Direct client contact in collaboration with AM’s

• Active participation with AM to tactical added value to Client’s business

Changes as resource or Change Owner

Other projects (BI, migrations) as resource

Database Managers

Service Manager

17

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Organisation

Function description

Profile

Carreer @ Bisnode Interact

18

Database Managers > profile

Combination of IT aspects and client servicing

80 % IT

Client contact

Combination of Team spirit and capacity to work in an autonomous way

Commitment to quality, sense of ownership

Skills to manage a very dynamic, and short term, planning

Capacity to work in English

Eagerness to learn and to evolve

Database Managers

Service Manager

19

Agenda

Bisnode Interact

Who are we ?

What do we do ?

Database Manager

Organisation

Function description

Profile

Carreer @ Bisnode Interact

20

Database Managers > Career @ Bisnode Interact

Database Manager

Onboarding plan

Junior Autonomy Senior

People management process

Competence management

Evolution roadmap

Database Manager to other functions…

21

22

Bisnode Interact > Career @ Bisnode Interact

Any questions ?Pierre.halleux@bisnode-interact.com