ABM / Account Based Marketing business case / ROI Vendemore with Bisnode
Bisnode Interact Job Days
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Transcript of Bisnode Interact Job Days
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
3
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Bisnode Interact > Who we are ?
Bisnode regional organisation map
80 companies
18 countries
6 regions
3000 employees
500 Mio EUR turnover
10 % growth per year
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Belgium, France Netherlands
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Bisnode Interact > Who we are ? (2/3)
6 companies 400
employees
WDM Belgium 120
Bisnode Interact 40
Spectron Business Solutions 40
WDM France 100
WDM Netherlands 100
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International Marketing Database Management
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Bisnode Interact > Who we are ? (3/3)
& more !
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Function description
Profile
Carreer @ Bisnode Interact
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Consumer Centric Solution Blueprint
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Bisnode Interact > What we do ? (1/3)
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Bisnode Interact closed loop service offering
Direct Response
TV ads
Call center
marketing
Custom made
magazines
Phone inbound & outbound
wireless applications
• Capture consumer behaviour
• Link with identified visitors to the
single customer view
• Derive insights
• Enable customization
Social network
Post mailings (direct
marketing offer)
Point of sales
Strategic Reporting
Multi-channels campaign
Services
Pan-EuropeanDesign, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Campaign
ManagementCustomer
view
Bisnode Interact > What we do ? (2/3)
Campaign Management
Business Intelligence
360° Vieuw Consumer
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Business Intelligence
External
DataExternal
Data
Customer profiling
& mapping
Predictive
modelling
Campaign
effectiveness
Customer
segmentation
Strategic Reporting
Multi-channels campaign
Services
Campaign
Management
Design, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Customer
view
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Bisnode Interact > What we do ? (3/3)
Marketing
Database
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
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Bisnode Interact > Organisation
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
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UsageData management environment
Service Model - Account Management and support
Data
Cleansing
Co
un
try ETL
Datamart
Environment…
Database access
Campaign Mgt
Online counting
Reporting
Business
Intelligence
Database Manager > Function descriptionThe Bisnode Interact solution – Blueprint
Design, build and host the
360° customer view
Data hygiene, integration,
matching, deduplication,
enhancement & scoring
Added value data capturing
Customer
view
Strategic Reporting
Multi-channels campaign
Services
Campaign
Management
Marketing
Database
Business Intelligence
and analytical services
ROI driven
Consultancy Strategic
partnership
Business
Intelligence
Customer
view
Campaign
Management
Business
Intelligence
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Affinium… Campaign Workflow
Database Manager > Function description
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Database Manager > Function description
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Database Manager > Function description
Ad-hoc operations
• Loads, counts, extracts, reports
• Briefing analysis : “Take & commit”
• Job development & QA
Ongoing operations
• Execution and check
Direct client contact in collaboration with AM’s
• Active participation with AM to tactical added value to Client’s business
Changes as resource or Change Owner
Other projects (BI, migrations) as resource
Database Managers
Service Manager
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
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Database Managers > profile
Combination of IT aspects and client servicing
80 % IT
Client contact
Combination of Team spirit and capacity to work in an autonomous way
Commitment to quality, sense of ownership
Skills to manage a very dynamic, and short term, planning
Capacity to work in English
Eagerness to learn and to evolve
Database Managers
Service Manager
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Agenda
Bisnode Interact
Who are we ?
What do we do ?
Database Manager
Organisation
Function description
Profile
Carreer @ Bisnode Interact
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Database Managers > Career @ Bisnode Interact
Database Manager
Onboarding plan
Junior Autonomy Senior
People management process
Competence management
Evolution roadmap
Database Manager to other functions…
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Bisnode Interact > Career @ Bisnode Interact
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Any questions [email protected]