WHY DO WE NEED A CREATIVE DIRECTOR FOR

BIRMINGHAM?STEF LEWANDOWSKI - HTTP://STEF.IO

BIRMINGHAM AMBIENT CREATIVITY AUDIT

THE RULES

PRETEND TO BE VISITING THE CITY FOR THE FIRST TIME

PICK A MAJOR CAR PARK AS A STARTING POINT

WALK THE CITY FOLLOWING THE SIGNAGE

SEEK OUT CREATIVITY

TAKE PHOTOS

NAVIGATION STREET

HIGHEST CITY IN THE WORLD?

TAT NAV

CLUTTERTASTIC

CAR IS KING

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

TOURIST DISINFORMATION

LAME

BUT ISN’T SELFRIDGES PRETTY?

BULLRING BORING

CUSTARD FACTORY WHICH WAY?SIGNAGE IS NON EXISTENT.

FOLLOW THE STICKERS INSTEAD

DON’T VENTURE INTO DIGBETH

GO TO THE ICE RINK INSTEADMORE SIGNS FOR THE ICE RINK THAN

THE CUSTARD FACTORY?

WHERE CAN WE HANG OUT?

IS SOMEONE WATCHING ME?SIGNPOSTS ARE ACTUALLY WATCH TOWERS

SIGNS OF LIFE?

SIGNS OF LIFE?

SIGNS OF LIFE?

SIGNS OF LIFE?

WHAT’S ON?IT TOOK ME FOUR HOURS TO FIND AN EVENT POSTER.

BULLRING EVENTS SCREENDOESN’T SHOW ANY EVENTS

ISN’T ARTSFEST ON SOON?SIX HOURS. TWO FLYERS. ONE SECOND ON A BIG TV.

IS LIVE MUSIC STILL ALIVE?MY FIRST LIVE MUSIC ADVERT - OUTSIDE THE ARCADIAN.

THE DATE WAS 8TH OF SEPTEMBER.

OF COURSE IT ISIT’S JUST NOT PART OF HOW

BIRMINGHAM WANTS TO PROMOTE ITSELF

INDIE CULTURE

IS BEING DELETED

CONCLUSION

THE CITY DOES NOT LOOK CREATIVE

WE DO NOT LOOK LIKE A £1.1BN INDUSTRY

IN FACT WE’RE ALMOST INVISIBLE IN THE MAIN DISTRICT

SOMEONE NEEDS TO SORT IT OUT...

BIRMINGHAM AMBIENT CREATIVITY AUDIT

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STEF LEWANDOWSKIHTTP://STEF.IOSTEF@3FORM.NET

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