Birmingham Ambient Creativity Audit
description
Transcript of Birmingham Ambient Creativity Audit
WHY DO WE NEED A CREATIVE DIRECTOR FOR
BIRMINGHAM?STEF LEWANDOWSKI - HTTP://STEF.IO
BIRMINGHAM AMBIENT CREATIVITY AUDIT
THE RULES
PRETEND TO BE VISITING THE CITY FOR THE FIRST TIME
PICK A MAJOR CAR PARK AS A STARTING POINT
WALK THE CITY FOLLOWING THE SIGNAGE
SEEK OUT CREATIVITY
TAKE PHOTOS
NAVIGATION STREET
HIGHEST CITY IN THE WORLD?
TAT NAV
CLUTTERTASTIC
CAR IS KING
TOURIST DISINFORMATION
TOURIST DISINFORMATION
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TOURIST DISINFORMATION
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LAME
BUT ISN’T SELFRIDGES PRETTY?
BULLRING BORING
CUSTARD FACTORY WHICH WAY?SIGNAGE IS NON EXISTENT.
FOLLOW THE STICKERS INSTEAD
DON’T VENTURE INTO DIGBETH
GO TO THE ICE RINK INSTEADMORE SIGNS FOR THE ICE RINK THAN
THE CUSTARD FACTORY?
WHERE CAN WE HANG OUT?
IS SOMEONE WATCHING ME?SIGNPOSTS ARE ACTUALLY WATCH TOWERS
SIGNS OF LIFE?
SIGNS OF LIFE?
SIGNS OF LIFE?
SIGNS OF LIFE?
WHAT’S ON?IT TOOK ME FOUR HOURS TO FIND AN EVENT POSTER.
BULLRING EVENTS SCREENDOESN’T SHOW ANY EVENTS
ISN’T ARTSFEST ON SOON?SIX HOURS. TWO FLYERS. ONE SECOND ON A BIG TV.
IS LIVE MUSIC STILL ALIVE?MY FIRST LIVE MUSIC ADVERT - OUTSIDE THE ARCADIAN.
THE DATE WAS 8TH OF SEPTEMBER.
OF COURSE IT ISIT’S JUST NOT PART OF HOW
BIRMINGHAM WANTS TO PROMOTE ITSELF
INDIE CULTURE
IS BEING DELETED
CONCLUSION
THE CITY DOES NOT LOOK CREATIVE
WE DO NOT LOOK LIKE A £1.1BN INDUSTRY
IN FACT WE’RE ALMOST INVISIBLE IN THE MAIN DISTRICT
SOMEONE NEEDS TO SORT IT OUT...
BIRMINGHAM AMBIENT CREATIVITY AUDIT
DOWNLOAD THIS ON SLIDESHARE.COM
STEF LEWANDOWSKIHTTP://[email protected]
THANKS