Welcome 7th of May -13 Copenhagen

A Double Paradigm Shift

The Global Construction Industry

“BIM is the first truly global digital construction technologyand will soon be deployed in every country in the world.

It is a 'game changer' and we need to recognise that it is here to stay …..

The UK programme based on the Government BIS BIM Strategy is currently the most ambitious and advanced centrally driven programme in the world.”

Patrick MacLeamy Chief Executive Officer of HOK

BIM

“The day is near when there will be a significant cost to product manufacturers if they do NOT produce BIM information for their clients. The stark reality is that BIM will continue to significantly change the construction business environment and

product manufactures who are not willing to adapt to support the BIM process will face the reality that they will cease to remain competitive in the

marketplace.”  John TebbitDeputy Chief Executive and Industry Affairs DirectorConstruction Products Association

Web & Cloud

Agenda

7th of May Copenhagen Denmark

09:00 -10:00        Introduktion til BIM

Alle har hørt om BIM som ”arvtageren” til CAD, men hvad er egentlig Building Information Modeling (BIM)  og hvordan forholder man sig til dette som producent af bygge- og indretningsmaterialer.

Vi giver en pædagogisk gennemgang af hele BIM processen og viser en case study af hvordan en producent har lykkes med deres strategi, der aktivt involverer BIMobjekter og markedsføring på nettet. 

Agenda

7th of May Copenhagen Denmark

10:00 - 10:40        BIM objekter.

Hvad er egentligt et BIM objekt, og hvordan kan disse digitale kopier af mine produkter hjælpe mig med at markedsføre mine rigtige produkter.

Hvordan sikrer man sig at man bliver foreskrevet i den digitale beslutningsproces. Og hvordan ved jeg hvem, der har downloadet mine BIM objekter. Aktiv pre -sales med leads!

Agenda

7th of May Copenhagen Denmark

10:40 - 11:00        Kaffe pause

Agenda

7th of May Copenhagen Denmark

11:00 - 12:00        Bygge Infomations produktsøgning på nettet

Cloudløsninger, hvad indebærer dette og hvordan fungere samarbejdet mellem Bygge Information i Danmark, med deres trafikskabende produktportal www.productinformation.dk og de BIM objekter som publiceres af BIMobject.

Hvordan "rammer" jeg brugerne af CAD/BIM systemerne med mine digitale BIM objekter, når de træffer deres beslutning om valg af byggematerialer.

Co founders and management

Stefan Larsson CEOSenior intl business + 25 years in CAD/BIM, former WW Director of Sales of global CAD vendor, visionary and entrepreneur.

Johannes Reischböck COOSenior intl business + 25 years in CAD/BIM, former global vice president of Sales of BIM software vendor

Ben O’Donnell Chief of project managementArchitect and BIM expert + 15 years as CAD/BIM expert in Scandinavia and Australia.

Xavier Soule co founderFounder and CEO of Abvent, France leading 3D/BIM software developer + 30 years in the CAD business

Phillipe Butty co founderFounder and MD of Abvent Switzerland. +25 years in the CAD in Switzerland

Per Russberg co founderMD and web expert at our BIMobject web development center + 20 years in database and web technology

Pauli Jantunen MDSenior business developer in Finland + 15 years in CAD/BIM

Alan Baikie MD, UKSenior Manager and marketing expert + 13 years in CAD/BIM

Simon Gilbert , Manager UKSenior project manager UK + 15 years in CAD/BIM

BIMobject Corporate headquarters:

BIMobject HQ, World Trade Center, Malmö, SWEDEN

BIMobject Gothenburg, SWEDEN

BIMobject Deutschland GMBHMunich Germany

BIMobject United KIngdom

Other BIMobject offices

BIMobject Denmark2300 Copenhagen S, Denmark

BIMobject Finland00260 Helsinki, Finland

BIMobject Development CentersIndia, Turkey, Hungary and Philippines

Franchisees

BIMobject MilanoItaly

BIMobject MadridSpain

BIMobject Costa MesaCalifornia USA

BIMobject TampaFlorida USA

BIMobject NottinghamNottinghamn UK

BIMobject MEInternet City, Dubai, UAE

BIMobject PortugalLisboa, Portugal

BIMobject KoreaSeoul, South Korea

”the world's No.1 manufacturer-specific content provider”

Graphisoft

“BIM is the first truly global digital construction technology”

Ben O’Donnell CTO and ArchitectJohnny Blaedel BIMobject Denmark

BIM

What is CAD/BIM?

Computer Aided Design means using design and drafting software to create 3D models & drawings in Architecture, Design, Building design and Construction.

Building Information Modeling is the successor of CAD and is a more modern intelligent way of creating a virtual building in the computer that automatically can create all drawings, models, Quantities, energy calculations and the information model is used in all parts of the design, construction and building process.

EVOLUTIONEVOLUTION

Computers and software has evolved very fast the last 20 years for designers, Architects, engineers and builders.

Where Automotive and Aerospace have been for some years, the building industry is now entering very quickly when CAD is replaced by BIM.

BIM3D3DCADCAD

2D2DCADCAD

Early days... 80’sEarly days... 80’s

CAD is an imitation of the drawing board and the main tasks is to create a 2D drawing on the computer and save time on changes on dwg’s

The drafting board is quickly replaced during this decade...

l Very little 3D – Mainly extrusions of plans.l Usually done after design drawings preparedl Quite tedious, especially with workload.l Results not that grand and seldom presented.l Often used to assist perspective artist with setting out.

1990-1995 Next generation CAD1990-1995 Next generation CAD

1995-2000 3rd generation CAD1995-2000 3rd generation CADl 3D – more advanced.l Sections/elevations is automatedl Workflow is based on collaborationl No more artists for perspectivesl Start of multiple disciplines

2001-2007 BIM replaces CAD 2001-2007 BIM replaces CAD

Building Information ModelingBuilding Information Modeling

SKETCH PLAN

Drawings are still produced...Drawings are still produced...

MUNICIPAL

All drawings are extracted from a All drawings are extracted from a database (BIM) which is object database (BIM) which is object oriented.oriented.

CONSTRUCTION SET

The Designer builds a model The Designer builds a model where information becomes where information becomes important...important...

CEILING PLAN

From 2008 and onwards, BIM is From 2008 and onwards, BIM is mainstream and used globallymainstream and used globally

SECTIONS

Globally, all disciplines in the Globally, all disciplines in the building industry are using BIM building industry are using BIM

SECTIONS

BIM is used in all parts of the BIM is used in all parts of the building processes.building processes.

2012 the UK goverment requires 2012 the UK goverment requires that 3D-BIM be used for public that 3D-BIM be used for public buildings before end of 2016.buildings before end of 2016.

A BIM model consists of BIM objects

The software companies that sell the BIM software deliver a standard set of components that is referred to as GENERIC.

In the early phase it is sufficient to use gerneric components, BUT

The further you detail the model, use it for analyzes or detail documentation, quantities and simulations you need material and building product data to enrich the model so it can be used.

Our ambition is to be the link between the

complex technology around CAD & BIM and

our customers, the Building product and

interior manufacturers.

Simple Demo of a BIM systemBen shows how he quickly build up a simple building in ArchiCAD

The manual entry methodArchitects, designers & engineers source information from the web, catalogues, PDF files and datasheets and manually enter this data into generic objects or in multiple systems to add neccessary data.

Many times they rebuild and consctruct their own library of 3D objects and BIM files since they need it.

This leads to huge downtimes in productivity and likelihood for errors.

The smart BIMobject® methodWhat IF

the building and interior product manufacturers would provide architects & designers with objects for their BIM systems that have all correct 2D drawings (plans, details), 3D representations (section-3D), materials (views, characteristics) and all the necessary properties (CE, heights, configurations, constraints etc) included from the get go?

This would be a huge benefit for the users of BIM systems to get information rich, nicely created and smart BIM objects that make every designers job more efficient, fun, stimulating, rewarding, and making it possible to evaluate, simulate, and test products in a building design early on.

Energy calculations, light simulations, sun studies, functional requirements and solutions for smart economic and sustainable solutions.

Architects, engineers and design professionals find your products, download

and use them in the design and specification process.

All for free always for ”users”

Demo of manufacturer specific objects in a BIM system

Case studies, see YouTube presentations:

http://www.youtube.com/user/BIMobject/videos?flow=grid&view=0

- Increased productivity, No need to create objects manually- Less errors- Better understanding of products functionality and characteristics- No need to draw 2D details- Know that the objects really exist in reality- Know that the object you place is a product availible for purchase- All variations of the product are integrated.- Link to other documents like maintenance, productsheets etc- BIM model enriched, easy to do simulations and analyzes- Quantity calculations to a new level- Deliver higher quality models for builders, production and facility management.

BIM users benefits in BIMobject®BIM users benefits in BIMobject®

We help Manufacturers to successfully develop, maintain and market digital replicas of their products as BIM objects.

We keep the product information in a neutral form but build real objects in native BIM

formats.

- Product placement as early as possible- Help to get products specified- Get something new to offer designers- Descisions get digital - objects are digital replicas of a real product- USP’s of a product can be easier communicated- Get more visibility on the web- Brand your products inside the BIM software- Great way to communicate your products functionality, options and variations.- Minimize mistakes how products are designed in a building- Supply product information into BIM models through the BIM objects- Engage the customers- Help the BIM users save time

Building & interior product Building & interior product manufacturers benefits in manufacturers benefits in supplying BIMobject®supplying BIMobject®

“BIM is the first truly global digital construction technology”

Stefan Larsson CEO and founder BIMobject®Johnny Blaedel BIMobject Denmark

BIM Objekter

“The biggest challenge for todays companies is to understand, use and get the maximum benefits from completely connected business world”

Internet

- Where are your customers and specifiers?- What are the processes and behaviours?

-What do your customers need?- How can I put my products in front of the Designers?

Where?What?

http://bimobject.com/product

bimobject.com - PROJECT Management

Live Demo of theBIMobject® cloud

BIM objects in the cloud - publish, Develop, maintain and syndicate

Anywhere - Cloud

Search, filter, view and download

User chooses

BIM format and

downloads

BIManalytics

The user is identified and info is shared

with Manufacturer

Sales at Manufacturer can send BIMail

BIM user looks for BIM object

BIManalytics

Pre-sales process

DEMO

Google search engine optimization

Integration in Social Media

DEMO

Private Clouds

Microsite, Integrated, Multivendors

DEMO

Demo of the BIMobject® APP

Manufacturers BIM Strategy described through

Michael Porter’s Competitive Advantage

Manufacturers BIM Strategy described through

Michael Porter’s Competitive Advantage

Product Innovation

Customer Lock-in Customer Intimacy

Stage 1 - Product Strategy- First mover advantage- Formidable knowledge/ skills base-Good products - old relations

Stage 2 - Product Strategy- Customer services- Account management- Sell more through customer care

Stage 3 - BIMobject StrategyEmbedded in Architects IT tools and be part of the digital decision process that BIM is. Integrate in buyers systems

Text

12 Major portals already signed up: Barbour UK, Docu Sweden

BIMcomponents, Bygge information...

Kaffe

Peder Andersen MD ByggeinformationJohnny Blaedel BIMobject Denmark

WebSearch

http://www.byggeinformati

on.dk/

real products, real objects, real business