Post on 17-Jul-2015
Bill Skowronnekbill.skowronnek@att.net
Product Development
Company rebranding focusing on efficiency and cost savings
Web site redesign for greater market appeal and user experience
Integrated access to ecommerce real estate product fulfillment portal
Implementation of four new product offerings within ecommerce supply chain
Bill Skowronnekbill.skowronnek@att.net
Product Marketing/Channel Management
Direct-to-lender sales channel increased traffic and revenues by 28% and 18% respectively
Implemented three new product launches from requirements definition to go-to-market strategy
New vendor partnership model created cross-selling and joint marketing programs across multiple lending outlets
Rebranded web site to conform with corporate and industry guidelines
Bill Skowronnekbill.skowronnek@att.net
Product Marketing/Product Management
Collaborative environment with Product Management and Engineering fostered efficient product release cycle
Web-based training to internal and external customers served as precursor to Initiate University
Positioned and promoted data management products into new vertical and horizontal markets
Bill Skowronnekbill.skowronnek@att.net
Regional Marketing/Sales Development
Managed multi-brand title insurance and settlement service products for two regions representing 45% of total revenues
Consumer-focused web site built product awareness and broadened industry knowledge
Consolidated marketing services resulted in standardized branding and messaging and reduction in costs and turnaround time
Refined market research created new opportunities for cross-pollination of brands
Bill Skowronnekbill.skowronnek@att.net
Strategic Marketing
Web site redesign incorporating new branding and messaging, along with centralized access to transactional platforms
Nurtured partnership program, expanding channel opportunities by 200%
Imaging campaign increased market penetration in major metropolitan geographies
Implemented company-wide CRM tutorials and metrics for accurate measurement of opportunity pipeline and client profitability
Bill Skowronnekbill.skowronnek@att.net
Marketing Communications
Redeveloped sales library reinforced new branding and messaging
Thought-leadership articles expanded market reach
Client Satisfaction Survey provided in-depth assessment of company performance using specific feedback and Net Promoter Score methodologies
ROI measurement tools redefined company’s event management planning process