We have the biggest audience of videogamers in the world.

We've been in business for 14 years.

Lean Startup wasn't necessarily looking for us, but we found the MVP.

Nope.

Or are we?

IGN Lessons learned. So far.

Project MesaUser Generated Code

What is the MVP?

Build a platform?Not enough M.

Build a feature richsample site to show off?

Not enough M.

Create landing pagesthat market example products?

Not enough M.

Write a blog post?Not enough V.

Write a blog postwith an actionable opt-in?

Ding!

In the beginningwe did not understand

lean startup

Lean Startup != Agile++

IGN Cheats Product.3.5 Million Monthly referrals from Google.

Most BigCo. Projects:Problem and Customer Validated.

Product Undefined.

Plenty of Lean Startup practices make sense.We have been implementing many of them.

ScalableStartup

ScalableStartup

ScalableStartup

A Large Company is...

A portfolio of established business models and searches for new ones

A factory that makes startups, funded by an established business model

A bet factory

Lean Startup... with a paycheck

@tony4d

@roybahat