description
Luxottica Retail North America is the world's largest designer, manufacturer, distributor and seller of luxury and sports eyewear. To make better use of the data on its 100 million customers, and increase marketing effectiveness, Luxottica turned to IBM. With IBM's Customer Intelligence Appliance (CIA), Luxottica gained a 360-degree view of its customers and can now fine tune its marketing efforts to ensure customers are targeted with products they actually want to buy.