Ethel Makila 21 November 2012

Beyond the scientific article Using social media as a tool for science communication

Outline

WHAT is Social media WHY use Social media HOW to use Social media

What is social media?

• Interactive platform

• Outreach channel

• Monitor conversations

• Connect with like minds

What is social media?

Facebook • Professional

networking

• Groups

• Events

• Surveys

• Fund raising

What is social media?

Blogging • Regular “log”

• Chronological

• Text, images, links to other related blogs/media

• Interactive

What is social media?

Twitter • Short

sentences

• Real-time

• Share links

• Trends

What is social media?

Slideshare • Upload • View • Comment • Connect • Download • Embed

What is social media?

News feeds • Headlines,

summaries, links

• Requires subscription • Send alerts

Why use social media?

• Wide reach

• Build credibility

• Connect with like minds

• Track news and trends

• Real-time engagement

• Easy to set up

• Free

Questions?

Thank You!