Beyond the scientific articlehpc.ilri.cgiar.org/beca/training/SW2013/course_material/...Cristiano...

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Ethel Makila 21 November 2012 Beyond the scientific article Using social media as a tool for science communication

Transcript of Beyond the scientific articlehpc.ilri.cgiar.org/beca/training/SW2013/course_material/...Cristiano...

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Ethel Makila 21 November 2012

Beyond the scientific article Using social media as a tool for science communication

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Outline

WHAT is Social media WHY use Social media HOW to use Social media

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What is social media?

• Interactive platform

• Outreach channel

• Monitor conversations

• Connect with like minds

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What is social media?

Facebook • Professional

networking

• Groups

• Events

• Surveys

• Fund raising

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What is social media?

Blogging • Regular “log”

• Chronological

• Text, images, links to other related blogs/media

• Interactive

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What is social media?

Twitter • Short

sentences

• Real-time

• Share links

• Trends

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What is social media?

Slideshare • Upload • View • Comment • Connect • Download • Embed

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Why use social media?

• Wide reach

• Build credibility

• Connect with like minds

• Track news and trends

• Real-time engagement

• Easy to set up

• Free

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Questions?

Thank You!