Beyond Measure

Erika Hall

Flickr/fungleo

[dramatisation]

Flickr/eskimo_jo

[a dramatization]

The Nourishing Home / Kelly Smith

?

luckyironfish.com

Storieshave

power

Flickr/ Billy Wilson

This is pretty creepy when you think about it.

Flickr/ thevlue

2,500,000000,000,000,000

bytes

Flickr/ JD Hancock

90%

?

This is pretty creepy when you think about it.

Flickr/ thevlue

Flickr/ cle0patra

Life,The Universe, and Everything =?

7,500,000years later...

42!

“It would have been simpler to know what the actual question was.”

“Only when you know the question, will you know what the answer means.”

Flickr/johnwiechecki

I am a rational biped.

Flickr/gabbahey

Lies,Damn Lies,

and Statistics

Original image: Olly Moss

quantified-mind.com

A B

YellowGreen

QualityTraffic

CashAttention

FamiliarNew!

ExcitingSafe

CheaperMore

OursMine

Welcome$$$

EnoughMore

Yes

Flickr/ theloushe

Whatis

What ought to

be

Flickr/ joncandy

Human problems

require illogical approaches.

Isn’t it obvious?

We are blind to our minds.

1 2System System

1Fast

IntuitiveEmotional

System

2Slow

DeliberativeEffortful

System

Data doesn’t change minds.

Ease

Clear Display

Related Experience

Primed Idea

Good Mood

Feels True

Feels Familiar

Feels Good

Feels Effortless

Daniel Kahneman

Feeling confident?

It’s not a good sign.

You might have a bad case of

Dunning-Kruger.

Flickr/ Bekah Stargazing

Our access to data has

evolved, our brains haven’t.

Data doesn’t change minds.

Math is hard.

Stories are easy.

We have to account for more thanwe know.

The most measurable data is not the most valuable.

Obviously, what I can count should count more.

Flickr/gabbahey

Know your reason.

Flickr/johnwiechecki

What and Why

Flickr/johnwiechecki

luckyironfish.com