Beyond Measure
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Transcript of Beyond Measure
Beyond Measure
Erika Hall
Flickr/fungleo
[dramatisation]
Flickr/eskimo_jo
[a dramatization]
The Nourishing Home / Kelly Smith
?
luckyironfish.com
Storieshave
power
Flickr/ Billy Wilson
This is pretty creepy when you think about it.
Flickr/ thevlue
2,500,000000,000,000,000
bytes
Flickr/ JD Hancock
90%
?
This is pretty creepy when you think about it.
Flickr/ thevlue
Flickr/ cle0patra
Life,The Universe, and Everything =?
7,500,000years later...
42!
“It would have been simpler to know what the actual question was.”
“Only when you know the question, will you know what the answer means.”
Flickr/johnwiechecki
I am a rational biped.
Flickr/gabbahey
Lies,Damn Lies,
and Statistics
Original image: Olly Moss
quantified-mind.com
A B
YellowGreen
QualityTraffic
CashAttention
FamiliarNew!
ExcitingSafe
CheaperMore
OursMine
Welcome$$$
EnoughMore
Yes
Flickr/ theloushe
Whatis
What ought to
be
Flickr/ joncandy
Human problems
require illogical approaches.
Isn’t it obvious?
We are blind to our minds.
1 2System System
1Fast
IntuitiveEmotional
System
2Slow
DeliberativeEffortful
System
Data doesn’t change minds.
Ease
Clear Display
Related Experience
Primed Idea
Good Mood
Feels True
Feels Familiar
Feels Good
Feels Effortless
Daniel Kahneman
Feeling confident?
It’s not a good sign.
You might have a bad case of
Dunning-Kruger.
Flickr/ Bekah Stargazing
Our access to data has
evolved, our brains haven’t.
Data doesn’t change minds.
Math is hard.
Stories are easy.
We have to account for more thanwe know.
The most measurable data is not the most valuable.
Obviously, what I can count should count more.
Flickr/gabbahey
Know your reason.
Flickr/johnwiechecki
What and Why
Flickr/johnwiechecki
luckyironfish.com