Post on 18-Oct-2014
description
Beyond Blogging:Create an Integrated Online Student Ambassador Program
#heweb11#soc2
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@MalloryWood
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Step 1
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What is an online ambassador?
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Who is an online ambassador?
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Say it with me...
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Goals before _______.
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CONTENT!
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Step 2
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Blogs
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www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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10/10 - 3/11
Unique visits: 8407
Filtered visits: 7978
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10/10 - 3/11
Unique visits: 8407
Filtered visits: 7978
www.smcblogs.com
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70,000visits in one year
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70,000visits in one year
www.smcblogs.com
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What do they blog about?
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Standard lookvs.
Customized
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http://oswego.edu/student/blogs/
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http://oswego.edu/student/blogs/
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Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
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Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
www.smcblogs.comMonday, October 24, 11
Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
April 17 - May 17, 2011:
Other = 43.3%
Twitter = 16.2%Facebook = 15.2%Organic Search = 8.7%Blog 2 Blog = 3.2%
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Keywords
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Formspring
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Not just for your lil sis!
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1000questions answered
(by students)
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92% of americans are aware of twitter
Twitter Facts:
http://www.edisonresearch.comhttp://www.website-monitoring.com
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34% of twitter users are under 24 yrs old
Twitter Facts:
http://www.edisonresearch.comhttp://www.website-monitoring.com
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3 in 10 users access the service daily
Twitter Facts:
http://www.edisonresearch.comhttp://www.website-monitoring.com
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What is the approach?
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Is it worth it?
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=
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Web Video
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www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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Do you have a
2016group/page yet?
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Bringing it all together
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Ave time on page: 20 min 28 secs
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www.smcblogs.com
Ave time on page: 20 min 28 secs
10/10 - 3/11Monday, October 24, 11
Step 3
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How do I selectonline ambassadors?
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Hold an information session.
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Ask interested students to apply.
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Hold a training session
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Responsibilities
Benefits
Protection
Three reasons to use a contract:
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Responsibilities
Benefits
Protection
Blog 1x/wkTweet 1x/dayPhotos/Video bi-weeklyQ&A
PaidLeadership trainingRecommendation letterNetworking opportunitiesResume building
Set standardsAuthentic vs. Inappropriate
Three reasons to use a contract:
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$39monthly average cost of
ambassador
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$4060projected yearly cost of program
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Did it work?
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25% of applicants
66% of accepted students
90% of enrolled students
Anecdotes are priceless
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Words of Wisdom?
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"Build long standing relationships with the prospective students. "@NickDeNardis
"Remember you're having a convo with real people, and there are hopes, dreams, fears, frustrations on the other side. Be human."@Robin2Go
"Authenticity, good writing, relevant content, stories that are in alignment with SMC's brand identity"@JohnTLawlor
"be authentic... don't put on a professional personality. just be yourselves"@KarlynM "Speak in your own voice about
your own experiences..."@mStonerblog
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Special thanks to:
@timnekritz - SUNY Oswego
@ashleyhenn - Rochester Institute of Technology
@mstinalc - College of William & Mary
@wunderbug - Glendon Campus of York University
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Photo credits:
• http://www.socialmediaexaminer.com/images/1210ap-community.jpg• http://www.techscreens.com/wp-content/uploads/2011/07/online-community.jpg• http://4.bp.blogspot.com/_E569X5po5A8/TAZAYID_tmI/AAAAAAAABpI/YEiYQQpSuxc/s1600/you-havent-started-yet-get-to-work.gif• http://www.smart-goal-setting-tips.com/images/smart2.jpg • http://images.sodahead.com/polls/000813371/polls_oh_duh_1044_406765_answer_1_xlarge.jpeg• http://www.pynkcelebrity.com/wp-content/uploads/2009/11/adam-lambert-album-cover.JPG
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@MalloryWoodwww.marketingwithmallory.com
Mallory Woodmarketing managermStoner, Inc.mallory.wood@mstoner.com
http://mstnr.me/malloryhew
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