Post on 28-Jul-2015
14 November 2014 S3908-P-537_summary v0.5
Commercially Confidential
Beverage Systems – How technology innovation can meet consumer trendsSummary of full presentation
Edward Brunner
14 November 2014 S3908-P-537_summary v0.52Commercially Confidential
I see any beverage product as a system of 2 or 3 technical components all captured by marketing
Appliance
Packaging
Formulation
14 November 2014 S3908-P-537_summary v0.53Commercially Confidential
Appliance
Packaging
Formulation
The most technically interesting parts are at the interface between those components…
Novel Dispensing
Mechanisms
Pod Systems
Consumer Engagement & Authentication
Functional Packaging
… and these interfaces are where Cambridge Consultants work best
14 November 2014 S3908-P-537_summary v0.54Commercially Confidential
Appliance
Packaging
Formulation
PersonalisationAdvancing consumer
engagement
On the go consumption
I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market
14 November 2014 S3908-P-537_summary v0.55Commercially Confidential
Appliance
Packaging
Formulation
PersonalisationAdvancing consumer
engagement
On the go consumption
I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market
Personalisation is a significant trend across consumer goods of all types, and beverages is no exception to that. Consumers are becoming more demanding choice and the ability to tune their product to their exacting standards.
14 November 2014 S3908-P-537_summary v0.56Commercially Confidential
Appliance
Packaging
Formulation
Packaging
PersonalisationAdvancing consumer
engagement
On the go consumption
I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market
With the rise of smart phones and devices such as the xBox Kinnect consumers have an increasing appetite for different ways to engage with their products. We have been working with
sports goods companies to change their business to incorporate these technologies. We believe the consumer goods sector is 3-4 years behind the sports and fitness sector
14 November 2014 S3908-P-537_summary v0.57Commercially Confidential
Appliance
Packaging
Formulation
PersonalisationAdvancing consumer
engagement
On the go consumption
I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market
The trend of consumers being busy and constantly on the go has been around for many years, but there has been a increasing shift to cater for this, with additional opportunity to support that
through technology
14 November 2014 S3908-P-537_summary v0.58Commercially Confidential
Explaining what is meant by each trend Reviewing examples of products and behaviour that fulfils this trend Sharing technologies that Cambridge Consultants has developed and that are
relevant to these trends
The intention is for this presentation to be informative – showing what is happening market-wide and how Cambridge Consultants can help your business to react to these trends
In the full presentation we will discuss the trends in more detail
14 November 2014 S3908-P-537_summary v0.5
Cambridge UK
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Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com
www.CambridgeConsultants.comThe contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2014 Cambridge Consultants Ltd. All rights reserved.
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