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Commercially Confidential

Beverage Systems – How technology innovation can meet consumer trendsSummary of full presentation

Edward Brunner

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I see any beverage product as a system of 2 or 3 technical components all captured by marketing

Appliance

Packaging

Formulation

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Appliance

Packaging

Formulation

The most technically interesting parts are at the interface between those components…

Novel Dispensing

Mechanisms

Pod Systems

Consumer Engagement & Authentication

Functional Packaging

… and these interfaces are where Cambridge Consultants work best

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Appliance

Packaging

Formulation

PersonalisationAdvancing consumer

engagement

On the go consumption

I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market

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Appliance

Packaging

Formulation

PersonalisationAdvancing consumer

engagement

On the go consumption

I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market

Personalisation is a significant trend across consumer goods of all types, and beverages is no exception to that. Consumers are becoming more demanding choice and the ability to tune their product to their exacting standards.

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Appliance

Packaging

Formulation

Packaging

PersonalisationAdvancing consumer

engagement

On the go consumption

I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market

With the rise of smart phones and devices such as the xBox Kinnect consumers have an increasing appetite for different ways to engage with their products. We have been working with

sports goods companies to change their business to incorporate these technologies. We believe the consumer goods sector is 3-4 years behind the sports and fitness sector

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Appliance

Packaging

Formulation

PersonalisationAdvancing consumer

engagement

On the go consumption

I believe that it is across these technology interfaces that real, transformative innovation can meet three consumer trends across the beverage market

The trend of consumers being busy and constantly on the go has been around for many years, but there has been a increasing shift to cater for this, with additional opportunity to support that

through technology

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Explaining what is meant by each trend Reviewing examples of products and behaviour that fulfils this trend Sharing technologies that Cambridge Consultants has developed and that are

relevant to these trends

The intention is for this presentation to be informative – showing what is happening market-wide and how Cambridge Consultants can help your business to react to these trends

In the full presentation we will discuss the trends in more detail

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Cambridge UK

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Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com

www.CambridgeConsultants.comThe contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2014 Cambridge Consultants Ltd. All rights reserved.

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