Meet the Speakers

Kelly EngProduct Specialist

Peter ClarkProduct Manager

AGENDA:1. AdRoll and the Value of Retargeting 2. Introduction to Twitter Ads

3. Use Cases and Customer Success Stories

4. Q&A

AdRoll is the Global Leader in Retargeting

20,000+ Customers

Agency Partnerships

Promoted content on Twitter

AdRoll brings retargeting expertise to Twitter

Marketers have been leveraging purchase intent for years

Modern Furniture

Marketers have been leveraging purchase intent for years

AdRoll leverages the purchase intent data from your website

Web Retargeting

Facebook Retargeting

AdRoll brought web retargeting to the masses

Twitter Retargeting

Web Retargeting

Facebook Retargeting

Twitter Retargeting

AdRoll Retargeting SolutionsAdRoll supports the largest amount of advertisers on FBX

Web Retargeting

Facebook Retargeting

Twitter Retargeting

AdRoll Retargeting SolutionsAdRoll was the first retargeting-focused company on Twitter tailored audiences

Diving into Twitter retargeting

Reaching your customers where they’re most engaged

Twitter: A new channel for retargeting

Twitter’s mobile users are more engaged

78% of Twitter’s active users are on mobile

Mobile is quickly becoming the most important channel for reaching users

Twitter has custom ads to solve for different marketing objectives

Mobile App Card Lead Generation Card

Website Card

How AdRoll’s Retargeting WorksStep 1

Collect the cookie IDs of shoppers on your site

How AdRoll’s Retargeting WorksStep 2

Analyze the data and divide users into targetable segments

How AdRoll’s Retargeting WorksStep 3

Serve a relevant Tweet to shoppers

Rock/Creek increased engagement by 255% with AdRoll

► 6.29% engagement rate on Twitter retargeting (versus 2.8% engagement rate on Twitter interest-based targeting)

► Lowered Cost Per Click to $0.45

“Twitter Retargeting with AdRoll was the real success in driving engagement and

conversions. It’s been extremely cost- efficient with CPCs notably lower than our

average CPCs in display and across other Twitter products.”— Mark McKnight, Marketing and Creative Director at Rock/Creek

How Bonobos Leverages Twitter Lead Generation

1. User engages on website

3. User redeems coupon and gives email address

2. User is served lead generation card

Hipmunk Drives Mobile App Installs

1. Traveler books flight on Hipmunk.com 2. Retarget user

across devices with Mobile App Install Ad

3. User converts within Hipmunk mobile app

Introducing Self Service and Promotional Offer for Q3

Now customers of any size can sync their segments over to Twitter.

Monthly Pricing: Greater of $50 or 10% of media spend

Promotion: Customers can try it free through the end of Q3

Syncing AdRoll segments to Twitter

is easy

1. Place the AdRoll SmartPixel2. Build out audience segments3. Sync segments over to Twitter by placing

Twitter handle in the AdRoll self-serve UI4. Launch campaign in Twitter, targeting your

AdRoll segments

Questions?

Q&A with Peter Clark, Product Managerand Kelly Eng, Product Specialist

Thank You!