Moderated by:

• Tom Bishop, KnowledgeVision

• Tole Khesin, 3Play Media

Best Practices for Accessible,

Searchable Enterprise Video

Tuesday 8/21/2012 1pm ET

Follow along on Twitter: #videoa11y

Simplified Transcription Workflow:

Accessible for hearing disabled viewers

Better comprehension for ESL viewers

Flexibility in sound sensitive environments

Searchable and SEO-friendly

More engaging and navigable

Allow translation to foreign languages

Interactive Transcript:

The Panel:

• Ed Youngblood, Director of Content Strategy at Alcatel-Lucent Enterprise

• Alisha Magilei, Co-Owner & Assistive Technology Specialist, Dynamic Therapy Solutions

Alcatel-Lucent Enterprise

Ed

Youngblood,

Director of

Content

Strategy

• Director of Content Strategy at Alcatel-Lucent Enterprise

• 30 years of marketing & content creation

• Responsible for:• developing the organization’s

content strategy• deploying multimedia & “non-

traditional” content to expand traditional marketing reach

Alcatel-Lucent Enterprise

Ed

Youngblood,

Director of

Content

Strategy

• Alcatel-Lucent Enterprise

develops communications and

networking solutions for

businesses across the globe

• Video is a collaboration,

marketing & training tool

How Do You Use Video?

• Content targets customer buying cycle

• Awareness & education

• Validation/exploration

• Solution focused -sales support

Dynamic Therapy Solutions

Alisha

Magilei, Co-

Owner &

Assistive

Technology

Specialist

What Does DTS Do?

Speech and Language services

Specializing in Assistive

Technology and

Augmentative Alternative

Communication

How Do You Use Video?

• See it, Say it, Do it

• 6 week webinar series

Who Is The Audience?

• Speech Therapists

• Occupational Therapists

• Teachers, Caregivers,

• Parents of Children with Special

Needs and clients

Do Transcripts Help?

• At several levels

• Webinar navigation

• SEO

• Scalable SMEs

content

Do Transcripts Help?

Is There A Learning Curve?

• Learning curve is not in

deployment but in how

transcripts can be

utilized

What Is The Process Like?

• Shoot / record

• Edit

• Transcribe

• Publish

Tips And Ideas

• Multi-Sensory Format

Tips And Ideas

• Tell a story

• Break the “old” rules

• Keep it simple

• Think differently about video & transcription

• Think multimedia first, documents last

Open Panel

Questions?

Contact:

Tom Bishop, KnowledgeVision

tom.bishop@knowledgevision.com

781-259-9300x137

Tole Khesin, 3Play Media

tole@3playmedia.com

415-298-1206

Thank You!

Ed Youngblood, Alcatel-Lucent

ed.youngblood@alcatel-lucent.com

818-878-4797

Alisha Magilei, Dynamic Therapy Solutions

alisha@dynamictherapysolutions.org

661-274-8454