08-2004

Implementation and international roll-out of the content transaction and payment platform at T-Mobile

Bernd Rennhak

Managing Director cTAS c.a.r.u.s. IT AG

Bernd.Rennhak@carus-it.com

08-2004

Agenda

The Content, Services & Payment business world:

• Partners with different Paces

• Content Provider Business Models, how to Charge for Content

Discussing the T-Mobile Implementation:

• Architecture

• Time Lines

• Challenges

• Lessons Learned

• Future Visions

Ag

end

a

08-2004

Content, Services & Payment Business World

Partners with different Paces

Co

nte

nt,

Ser

vice

s &

Pay

me

nt

Bu

sin

ess

Wo

rld

08-2004

Partners with different Paces

• Customer

• Marketing and Sales, Content Provider

• Business Organisation

• International Technical Organisations

Content, Services & Payment Business WorldP

artn

ers

wit

h d

iffe

ren

t P

aces

08-2004

SMS

Ring Tones

Logos

Video

Gaming

MMS

Music

I want it all,

I want it now

CustomerP

artn

ers

wit

h d

iffe

ren

t P

aces

08-2004

Own Content Offering

Future Content Offering

Third Party Content Offering

Marketing & Sales, Content Provider

T-Zones

Content Provider

Marketing & Sales

Par

tner

s w

ith

dif

fere

nt

Pac

es

08-2004

Business Organisation

Content Provider Mgmt.

• Correct Settlement• Support Business Models• Provide Customer Access• Attract new Partners

Customer Care

• Low Complaints Rate through AAA Functionality• Attract new Customers

Rating, Billing & Payment

• Correct Rating• Consistent Billing• Revenue Assurance

Par

tner

s w

ith

dif

fere

nt

Pac

es

08-2004

• Big Investments

• Dedicated operational Skills

• Long-term planning

• Internationally distributed

• Highly heterogeneous

Blue Country

Green Country

Yellow Country

International Technical Organisations, Systems and Network Components

Par

tner

s w

ith

dif

fere

nt

Pac

es

08-2004

Issues as a result of the different PacesP

artn

ers

wit

h d

iffe

ren

t P

aces

Issues

• Not fast enough to fulfil customer demands, time-to-market

• Content Providers are struggling with integration into existing BSS landscape

• Revenue loss caused by late accounting for Prepaid customer and insecure payment handling

• Significant complaint management

• Integration issues through heterogeneous network environments

08-2004

Customer

Marketing & Sales

XTCplus – Bridging worldsP

artn

ers

wit

h d

iffe

ren

t P

aces

Technical Systems

Business Organisation

08-2004

Content Provider Business Models, how to Charge for Content

Content, Services & Payment Business WorldC

on

ten

t, S

ervi

ces

& P

aym

en

t B

usi

ne

ss W

orl

d

08-2004

Content Provider

Mobile Carrier

AuthenticateAuthorise

AuthoriseAccounting

AuthoriseAccounting

AuthoriseAccounting

AccountingSettlement

Use Case – Streaming Video

Order Streaming VideoPortugal vs. England

Bu

sin

ess

Mo

del

s

08-2004

Business Models (1)B

usi

nes

s M

od

els

08-2004

Business Models (2)B

usi

nes

s M

od

els

08-2004

Payment Method Advantages Issues

Prepaid

• No deal without money• Only balance check• Easy Customer Care

• No deal without money• Real-time accounting• Technical integration

Postpaid

• Nearly always a deal• Easy for customer• No real-time accounting

• Revenue assurance• Additional checks• Increased Customer

Care

Convergent Charging enables the Operator to support all required Payment Methods.

How to Charge for the new ServicesB

usi

nes

s M

od

els

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Architecture and Time Lines

The T-Mobile ImplementationT

-Mo

bil

e Im

ple

me

nta

tio

n

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T-Mobile uses XTC as their international standard Content, Services and Payment platform.

The T-Mobile ImplementationT

-Mo

bil

e Im

ple

me

nta

tio

n

08-2004

CP

CP

CP

CP

Broker

T-Mobile

XTC

Operator Domain

OS and Network Systems

Content Provider DomainCustomer Domain

Business Support Systems

XTC - The Content Service & Payment Platform

Content Provider ModuleCustomer Module Transaction Module

Network Module

Payment & Services Modul

Pre PaidIN IF

IP XAC IP XDC

MasterData

SelfCare

ContractsProducts

Real TimeRating IF

Rating

CustomerData IF

CustomerData

Transaction Logic

Transaction Data

UDR IF

CustomerDB

DWH Billing FinanceReal Time

RatingContent

Provider DB

ID C

Internet Services

Wireless Network Services

Rating SettelmentOtherPayment

PaymentServices

OtherServices

OtherServices

ServiceGateway

Batch Interface

Content Provider

Billing

Subscriber Billing

ERPFinance

DWH

Onl

ine

Inte

rfac

e

SubscriberContractCheck

SubscriberOnline Rating

Limit &Risk

Check

PrepaidOnline

Accounting

Online Interface

Discussing the T-Mobile Implementation (1)A

rch

itec

ture

an

d T

ime

Lin

es

08-2004

• T-Mobile Germany integrated the c.a.r.u.s. XTC Content, Services & Payment Platform in Q1/2001

• In 2002, T-Mobile decided to roll out XTC within the European T-Mobile family.

• The European proof of the international blueprint has been accomplished in 2003:

- T-Mobile Netherlands (September 2003)

- T-Mobile Czech Republic (September 2003)

• The European roll-out was conducted in 2004:

- T-Mobile Austria (July 2004)

- T-Mobile UK (August 2004)

- PTC ERA, Poland (planned for Q4/2004)

• Roll-out in 2005 under discussion for additional T-Mobile affiliates

• Based on the designed XTC blueprint architecture, all implementations have been successfully brought into production in a very short time frame(< 3 months).

Discussing the T-Mobile Implementation (1)A

rch

itec

ture

an

d T

ime

Lin

es

08-2004

Challenges and Lessons Learned

The T-Mobile Implementation T

-Mo

bil

e Im

ple

me

nta

tio

n

08-2004

Challenges

• Reduced Time-to-Market for new service offerings

• Real-time AAA functionality for Subscriber and Content Provider

• Fraud Prevention and Revenue Assurance

• Support for international service offerings like t-zones or T-Mobile SoundLogo

Discussing the T-Mobile Implementation (3)C

hal

len

ges

an

d L

esso

ns

lear

ne

d

08-2004

Lessons learned

• International management of requirements is necessary.

• Earlier organisational setup of international coordination would have prevented regional issues.

• Centralised training and first-level support for all national operators helped to prevent duplication of efforts.

• Establishing round tables for experience exchange helps new operators to understand the product and to prepare themselves.

Discussing the T-Mobile Implementation (4)C

hal

len

ges

an

d L

esso

ns

lear

ne

d

08-2004

Future Visions

The T-Mobile ImplementationT

-Mo

bil

e Im

ple

me

nta

tio

n

08-2004

• Pay-anything with your telephone invoice will become one of the standard payment methods.

• Customers will demand for more services in real-time, like Video Streaming and Online Multiparty Gaming.

• Customers will demand these service wherever they are. Thus new concepts for Content Roaming are required.

• The Content Provider World will grow dramatically, even normal retailing companies will introduce their own Mobile Portals.

Future Visions for Mobile Content BusinessF

utu

re V

isio

ns

08-2004

c.a.r.u.s. Information Technology AG

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22848 Norderstedt | Germany

fon +49. (0)40. 514 35-0

fax +49. (0)40. 514 35-11 11

contact.xtcplus@carus-it.com

www.xtcplus.com

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