Benchmarking DIGITAL

in the culture sector

A Collections Trust presentation. GLAM-WIKI. April 2013

@NickPoole1www.collectionslink.org.uk/discover/sustaining-digital

www.slideshare.net/nickpoole

DELOITTE WILL CHARGE YOU

£10,000

for this presentation (probably)

BenchmarkingWHY

BENCHMARK?

CELEBRATE SUCCESSES

IDENTIFY WEAKNESSES

ADVOCATE FOR FUNDING

BRING PEOPLE WITH YOU

BE MORE STRATEGIC/HOLISTIC

"Would you tell me, please, which way I ought to go from here?""That depends a good deal on where you want to get to," said the Cat."I don’t much care where--" said Alice."Then it doesn’t matter which way you go," said the Cat."--so long as I get SOMEWHERE," Alice added as an explanation."Oh, you’re sure to do that," said the Cat, "if you only walk long enough."

A DIGITALLY-LITERATE WORKFORCE

DISEMPOWERED

BY THEIR ORGANISATION’S DIGITAL STRATEGY

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

“The digital agenda and its link to access for collections is not being incorporated into organisation wide strategies, or through the development of individual digital strategies.”

“Engagement with digital media is not written into job descriptions or project development and it should be.”

“The lack of expertise, skills and knowledge within the workforce means that developments in this area are often left to one or two key people who have a personal interest.”

“There is a lack of knowledge of how to measure or evaluate impact of some aspects of digital media, for example, not knowing how to use simple tools of evaluation i.e. Google analytics.”

“Issues relating to copyright are a barrier to developing use with collections; a lack of knowledge and understanding paralyses staff from developing solutions.”

“It needs to be an interwoven aspect of museum work, not an add-on. I believe technology can help us to repurpose content, so that we might create something once, but use it in lots of different ways.”

DIGITAL HAS TO BECOME

CORE BUSINESS

(but we’re not quite there yet)

USING

RANGE STATEMENTS(because range statements are COOL)

Digital Strategy0. No plan or strategy in place

1. There is a plan, but it doesn’t mention digital

2. There is a plan, which mentions digital, but not in an integral way & is not reviewed

3. There is a plan which is regularly reviewed & integrates digital

4. There is a plan which is regularly reviewed, integrates digital into core activity & is owned by at least one senior stakeholder

5. The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery. • The digital elements of the plan are owned and championed at a senior

(Board & management) level and supported by appropriate budgets.• Digital technologies are embedded across all teams/departments• Digital delivery and engagement through technology are embedded within

the organisation’s performance framework. • The strategic plan is regularly reviewed and updated.

Content delivery0. The organisation does not publish or share digital content

1. The organisation makes digital media available via its own website under T&C

2. Some media made available to 3rd parties under license (eg. apps, websites)

3. Media is licensed for re-use under CC or equivalent, organisation proactively encourages 3rd party re-use

4. Media is made available for re-use as above via a closed channel (eg. keyed API)

5. Media is made freely available for commercial & non-commercial re-use via an open channel (eg. well-documented open API)

STRATEGY

PEOPLE

SYSTEMS

DIGITISATION

CONTENT DELIVERY

ANALYTICS

ENGAGEMENT

REVENUE

0

1

2

3

4

5

STRATEGY

PEOPLE

SYSTEMS

DIGITISATION

CONTENT DELIVERY

ANALYTICS

ENGAGEMENT

REVENUE

0

1

2

3

4

5

STRATEGY

PEOPLE

SYSTEMS

DIGITISATION

CONTENT DELIVERY

ANALYTICS

ENGAGEMENT

REVENUE

0

1

2

3

4

5

20122011

WHAT DO WE KNOW

SO FAR?

• Photos are the most commonly-digitised format

• 83% of cultural heritage institutions have a digital collection

• c20% of collections have been digitised (c57% still to do)

• 50%+ collect born digital materials;

• 34% of institutions have a digitisation strategy;

• 24% have a written digital preservation strategy

• 85% use stats to monitor use of digital collections;

• 3.3% (avg) of paid staff working full time on digitisation.

http://www.enumerate.eu/fileadmin/ENUMERATE/documents/ENUMERATE-Digitisation-Survey-2012.pdf

THIS IS A PROCESS, GLAM DON’T SPRING

FULLY-FORMEDINTO PUBLISHING LINKED OPEN DATA

IT TAKES TIME & NEEDS TO BE

NURTURED(AND CELEBRATED ALONG THE WAY)

@NickPoole1www.collectionslink.org.uk/discover/sustaining-digital

www.slideshare.net/nickpoole