What’s behind the Mustache? An inside look into Premium Outlets of today

Presented by:Dushan Zaric

This presentation is available at:

http://www.slideshare.net/dzaric

Dushan Zaric

* 18 + years of Experience behind Bars

* Co-Founder of Employees Only and Macao Trading Co NYC

* Co-Founder of The 86 Spirits Co

* Principal Bartender

* Consultant

* Author

* dushan@the86co.com

Premium Outlets

Premium Outlets

=

Craft Bar Programs

Craft

Craft Bartenders

=

Professional Bartenders

Craft inspired by:

Heritage

Lineage

Apprenticeship

High Quality Ingredients

High Quality Ingredients

Knowledge

Some examples of Craft Bars:

PDT, New York City, USA

American Bar at The Savoy, London, UK

The Varnish, Los Angeles, USA

Milk & Honey, NYC & London

Schumman’s Bar, Munich, Germany

Union Bar, Copenhagen, Denmark

Black Pearl, Melbourne, Australia

28 Hong King Street, Singapore

Employees Only, NYC

…and many, many more with new craft bars or programs opening daily around

the world…

Craft Bars

are organized very much like

Profesional Kitchens

The Employees Only Team

Structure

Maitre D’Bar

Bar Manager

Principal Bartender

Apprentice

Stoker

Employees Only Work/Apprenticeship Program

Stoker Apprentice Principal Bartender

Maitre D’Bar

How do Craft Bars decide on their spirit list?

1. The spirit does what it is intended to do.

How do Craft Bars decide on their spirit list?

1. The spirit does what it is intended to do.

2. Information about the production process is true.

How do Craft Bars decide on their spirit list?

1. The spirit does what it is intended to do.

2. Information about the production process is true.

3. Is the packaging bartender friendly?

How do Craft Bars decide on their spirit list?

1. The spirit does what it is intended to do.

2. Information about the production process is true.

3. Is the packaging bartender friendly?

4. Price

How do Craft Bars decide on their spirit list?

…and most importantly:

They hate Marketing Fluff!

How can we service them?

1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

How can we service them?

1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

2. Education - Tastings, Lectures, Conferences, Distillery visits

How can we service them?

1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.

2. Education - Tastings, Lectures, Conferences, Distillery visits

3. Come in and say hi! - They do business with people not with brands!

How can we service them?

?http://www.slideshare.net/dzaric