Belgrade 2015
56
What’s behind the Mustache? An inside look into Premium Outlets of today Presented by: Dushan Zaric
Transcript of Belgrade 2015
What’s behind the Mustache? An inside look into Premium Outlets of today
Presented by:Dushan Zaric
This presentation is available at:
http://www.slideshare.net/dzaric
Dushan Zaric
* 18 + years of Experience behind Bars
* Co-Founder of Employees Only and Macao Trading Co NYC
* Co-Founder of The 86 Spirits Co
* Principal Bartender
* Consultant
* Author
Premium Outlets
Premium Outlets
=
Craft Bar Programs
Craft
Craft Bartenders
=
Professional Bartenders
Craft inspired by:
Heritage
Lineage
Apprenticeship
High Quality Ingredients
High Quality Ingredients
Knowledge
Some examples of Craft Bars:
PDT, New York City, USA
American Bar at The Savoy, London, UK
The Varnish, Los Angeles, USA
Milk & Honey, NYC & London
Schumman’s Bar, Munich, Germany
Union Bar, Copenhagen, Denmark
Black Pearl, Melbourne, Australia
28 Hong King Street, Singapore
Employees Only, NYC
…and many, many more with new craft bars or programs opening daily around
the world…
Craft Bars
are organized very much like
Profesional Kitchens
The Employees Only Team
Structure
Maitre D’Bar
Bar Manager
Principal Bartender
Apprentice
Stoker
Employees Only Work/Apprenticeship Program
Stoker Apprentice Principal Bartender
Maitre D’Bar
How do Craft Bars decide on their spirit list?
1. The spirit does what it is intended to do.
How do Craft Bars decide on their spirit list?
1. The spirit does what it is intended to do.
2. Information about the production process is true.
How do Craft Bars decide on their spirit list?
1. The spirit does what it is intended to do.
2. Information about the production process is true.
3. Is the packaging bartender friendly?
How do Craft Bars decide on their spirit list?
1. The spirit does what it is intended to do.
2. Information about the production process is true.
3. Is the packaging bartender friendly?
4. Price
How do Craft Bars decide on their spirit list?
…and most importantly:
They hate Marketing Fluff!
How can we service them?
1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.
How can we service them?
1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.
2. Education - Tastings, Lectures, Conferences, Distillery visits
How can we service them?
1. Provide true and detailed information about the products we sell. You have to know as much as they do and be able to answer all their questions.
2. Education - Tastings, Lectures, Conferences, Distillery visits
3. Come in and say hi! - They do business with people not with brands!
How can we service them?
