Belgacom B2C Portal Implementation

Agenda

1. Project evolution 2. Product selection 3. Product evaluation 4. Current functionalities 5. Current architecture 6. Challenges

10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 2

2001 : selection of technology 2003 : launch B2C portal as replacement of Broadvision Self servicing for Telco customer Evolution in Portal characterized by 1. Usability needs 2. Evolution services : from billing to self management 3. Evolution products :

1. standalone products > combined products 2. shorten life cycle of products

4. Convergence of brands : from fixed line to fixed&mobile

Project : evolution

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Multiple products , configuration, brands

Product selection (I) history – evaluation – future

Main criteria - Tool :

- Best integration framework (technology / open ) - Interact with best of broad:

- Select best CMS on the market : Interwoven - Select best webanalytics : Webtrends - Select best authorization system : Tivoli Access manager

- Partner - Select based on vision / strategy roadmap / business stability - Select on base of technological potential.

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Product selection (II)

Web at 2002 was ‘more technology ’ • E- was limited business critical

• Lower SLA • Limited interactions with backend systems

• Integration frameworks have a low maturity • Best of breed was best approach • Lot of players on the market

• No online customer • No products for which the web is critical • Limited social online interactions

• Limited multi- channel / device

Product evaluation in 2009

Interwoven • High number of projects realized • Technology acceptance / support of software partners Tivoli Access Manager • Continuation to Federated Identity Management as priority • handled partially the portal responsibility IBM Websphere Portal • Heavy framework to learn / support • No leverage on integration pattern : own pattern.

Conclusion : still positive evaluation because • Technology patterns in new versions considered as promising • Cost of rebuild was higher than cost of continuation • Portal still answered on question (like governance, integration)

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Current functionalities

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Current functionalities

10/2/2012 Type here level of Sensitivity "Unrestricted", Internal Use Only" or "Confidential" Slide 10

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Current architecture (I) Delivery of an One Telco roadmap Portal & Identity Provider

02/10/2012 confidential

TAM WebSEAL

Portal

FIM Solution incl tool to manage attributes of the different ‘identities’

Web Login

Bgc E-Services apps

Skynet NGP

www.belgacom.be TV services www.skynet.be

Prx E-Services apps

Current architecture (II) Portal & Content management system

Content management system www.belgacom.be Portal

https://admit.belgacom.be/

Livesite

Teamsite

Product catologue

Configuration

Design elements

• Navigation

• Design – ocss

Bgc E-Services apps

Prx E-Services apps

Own developed Cms.

Current architecture (II) Portal & Integration

1 2

Portal rule engine + Profile Webseal determines portlets to present

Current architecture : Integration pattern

Portlets in portal application • Monolithic approach • Central team delivery • JSR286 linked with Websphere 7; JSR186 too limited – no distributed model I-frame integration • Easy integration

• Design guidelines/approach strictly followed • Behind same authentication system.

• Multiple domains • Different teams delivery

Challenges products – business roadmap

? Evolve to more personalized website ? Personalisation on public website >< self service on secure environment ? Support multi device websites (incl TV ?) ? Delivery of Apps

• How do we control support/maintenance cost in growing market

? Integration Ordering (Siebel integration ) ? Sales channels positioning ? Packs selling – fast changing product offers ? Differentiated self service environment (coorperate >< residential ) ? Telco added value services evolution (ex. FON, TV, …) ? Social networks/social interactions

Challenges products – technology roadmap

? Technology– strategy ? • Build further on own integration pattern for webtooling >< Tool driven • How to handle more complex integration >< higher availabilty

• Is online e2e integration still possible • Evolve to limited framework >< complex build product • Competence building/maintaining > choice of offshore

? Ibm websphere portal 8 (the product we expected to had 3 y ago?) • Mature package ? It’s an integration of different packages > do we need also all the different skills example for

operations ? • Evolve from best of breed to package • ROI investments • Time to market >< business roadmap >< current ongoing investments • Stronger business value proposition > how to translate this ?

10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 19

02/10/2012 ITD 20

Implemented architecture - 2008 – upgraded at 2012

12 cpu

3 WAS clones for Portal 2 in reserve

4 CPU

Loadbalancer

Webseal Webseal

Webseal Webseal

webserver

12 cpu

3 WAS clones for Portal 2 in reserve

4 CPU

Portal DB “Profile” DB “Content” DB

applicationserver

Ldap

Reserve Proxy

Slide 21

Specific Web Applications

FLS e-Services

portal

Web Portal roadmap Areas of interest

02/10/2012 Slide 21

MCS e-Services

portal

Skynet Next Gen

Portal

Content

Search Engine

Navigation

Access Management

Web metrics & profiling

Integration

Content

Search Engine

Navigation

Access Management

Web metrics & profiling

Integration

Content

Search Engine

Navigation

Access Management

Web metrics & profiling

Integration

One Web Single Sign-On

Enterprise Integration Foundation EAI-BPM-BAM Roadmap

unified Content Management System

Web Portal Application aggregation standards

One Web metrics & profiling

Common Components

Multichannel / Multi-device capabilities

Inte

grat

ion

wit

h e

xter

nal

par

ties

Integrate navigation Links

Contents

Apps

Targeted Advertising

ONE Search

Applications Applications Applications

2006, November Belgacom confidential Made by Bart Van Vlierberghe

What : where do we are

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0 100

0 100

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02/10/2012 ITD 23

Business is KEY

A sponsor on director level is key to facilate the implementation • Organization of future budgetting & controle enhancements • Auditing & follow-up of objectives • Support & find the good concept of introduction

Relation with design team during the project is key to deliver a winning product

• The tools offers aid to designers & developers to be able to talk the same language

Strong business analysis is need to determine to correct needs & finding the good concept Accent on Webreporting & feedback cycle !!!

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Implementation takes time

Good relations with vendor of the software is essential • Decent knowledge is difficult to find – certainly in your business context • Buyer of the software remains responsible to take the correct decision over his environment • WIN-WIN relation

Portal is a technology : it must not be used everywhere; only where it make sense : define your own criteria & concept Internal developers needs to be supported to learn/grow the tool

• Put the correct contract in place • Work iterative : do not deliver a shock for business & own teams

Installation; sizing; development concepts; integration & performance tuning !!! Buffers in the projectplan mainly in

installation & stabilization/warranty