Emotions: Sequence

• Cognitive appraisal: provides an evaluation of events and objects

• Bodily symptoms: the physiological component of emotional experience

• Action tendencies: a motivational component for the preparation and direction of motor responses.

• Expression: facial and vocal expression • Feelings: the subjective experience of emotional

state once it has occurred

Dimensions

Types of emotions

• Anger • Disgust• Fear• Happiness• Sadness• Surprise

Surprise

• Is addictive – birchbox• Changes behaviour• Is cheap – • Fuels long lasting association – ‘marriages?’

Jet blue

Motivation

• Maslow• Herzberg

Maslow

• Human beings have wants and desires which influence their behavior. Only unsatisfied needs influence behavior, satisfied needs do not.

• Needs are arranged in order of importance to human life, from the basic to the complex.

• The person advances to the next level of needs only after the lower level need is at least minimally satisfied.

• The further the progress up the hierarchy, the more individuality, humanness and psychological health a person will show.

Alderfer’s ERG

• Existence• Relatedness• Growth

Attention

• Cognitive inhibition• Bottom up • Top down

Hofstede’s cultural dimensions

• Power distance• Individualism• Uncertainty avoidance• Masculinity• Long term orientation• Indulgence vs restraint