Behavioural dimensions
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Transcript of Behavioural dimensions
Emotions: Sequence
• Cognitive appraisal: provides an evaluation of events and objects
• Bodily symptoms: the physiological component of emotional experience
• Action tendencies: a motivational component for the preparation and direction of motor responses.
• Expression: facial and vocal expression • Feelings: the subjective experience of emotional
state once it has occurred
Dimensions
Types of emotions
• Anger • Disgust• Fear• Happiness• Sadness• Surprise
Surprise
• Is addictive – birchbox• Changes behaviour• Is cheap – • Fuels long lasting association – ‘marriages?’
Jet blue
Motivation
• Maslow• Herzberg
Maslow
• Human beings have wants and desires which influence their behavior. Only unsatisfied needs influence behavior, satisfied needs do not.
• Needs are arranged in order of importance to human life, from the basic to the complex.
• The person advances to the next level of needs only after the lower level need is at least minimally satisfied.
• The further the progress up the hierarchy, the more individuality, humanness and psychological health a person will show.
Alderfer’s ERG
• Existence• Relatedness• Growth
Attention
• Cognitive inhibition• Bottom up • Top down
Hofstede’s cultural dimensions
• Power distance• Individualism• Uncertainty avoidance• Masculinity• Long term orientation• Indulgence vs restraint