Know your strategy mix

Step 4

1. PROBLEM & PEOPLE AFFECTED

2. BEHAVIOURAL

OBJECTIVES

AUDIENCE

RESEARCH

4. KNOW YOUR STRATEGY MIX

5. Develop & Pre-

Test MESSAGES

6. IMPLEMENT & MONITOR

7. EVALUATE

7-STEPS

COMMUNICATION MIX

Name 30 or more ways you can communicate

with your target audience

Newspapers articles

Billboards

Drama performances

….

SHC TOOLBOX

INTER- PERSONAL

COMMUNITY

PARTICIPATION

MASS MEDIA SMALL MEDIA

SOCIAL

MOBILISATION

NEWS MEDIA

STRATEGY

MIX

PEOPLE LEARN MORE

WHEN HAVING FUN!!!!

Tell me … I forget

show me … I remember,

involve me … I understand.

Ancient Proverb

Hawaii: Cook-Off Competition with local celebrities

What works: FUN ACTIVITIES

MARSHAL

ISLANDS

What works: PROMOTIONAL MATERIALS

Pens

Buckets

Soap

T-shirts

Water bottles

And so on ….

What works: PARTICIPATION

What works: MOBILISATION

What works: VISUALS

Films / DVDs

Picture Codes

Drama Performances

What works: FUN

GROUP WORK

Choose 4 communication

products / activities you

will do to reach your

target audience.

CONTACT

Nicol Cave

Team Leader: Strategic Health Communication

Secretariat of the Pacific Community

nicolc@spc.int