Behaviour Change - Know your Strategy Mix_Kiribati 2014
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Transcript of Behaviour Change - Know your Strategy Mix_Kiribati 2014
Know your strategy mix
Step 4
1. PROBLEM & PEOPLE AFFECTED
2. BEHAVIOURAL
OBJECTIVES
AUDIENCE
RESEARCH
4. KNOW YOUR STRATEGY MIX
5. Develop & Pre-
Test MESSAGES
6. IMPLEMENT & MONITOR
7. EVALUATE
7-STEPS
COMMUNICATION MIX
Name 30 or more ways you can communicate
with your target audience
Newspapers articles
Billboards
Drama performances
….
SHC TOOLBOX
INTER- PERSONAL
COMMUNITY
PARTICIPATION
MASS MEDIA SMALL MEDIA
SOCIAL
MOBILISATION
NEWS MEDIA
STRATEGY
MIX
PEOPLE LEARN MORE
WHEN HAVING FUN!!!!
Tell me … I forget
show me … I remember,
involve me … I understand.
Ancient Proverb
Hawaii: Cook-Off Competition with local celebrities
What works: FUN ACTIVITIES
MARSHAL
ISLANDS
What works: PROMOTIONAL MATERIALS
Pens
Buckets
Soap
T-shirts
Water bottles
And so on ….
What works: PARTICIPATION
What works: MOBILISATION
What works: VISUALS
Films / DVDs
Picture Codes
Drama Performances
What works: FUN
GROUP WORK
Choose 4 communication
products / activities you
will do to reach your
target audience.
CONTACT
Nicol Cave
Team Leader: Strategic Health Communication
Secretariat of the Pacific Community