description
As a brand in the connected age, you need to look beyond marketing tactics to deepen your relationship with consumers through digital products and services that have the potential to deliver long-term value and utility. You’ve done all the right things: confirmed the market opportunity, mapped features to consumer needs, executed a launch strategy, and exceeded your registration goals. So why is your brand’s well-marketed, well-thought-out, exquisitely designed product losing out to a startup? The answer: that startup has figured out how to connect its solution to the consumer’s problem enough times to make its product a habit. In our 2015 SXSW presentation, we’ll highlight the common pitfalls that brands and agencies fall into when attempting to execute their digital product strategy, and we’ll outline five key strategies for driving behavior.