2012 Social Media for Nonprofits Conference Beginner's Clinic with Dean Browell of Feedback Agency
Transcript of Beginner's Clinic: Why Social Media
1. RICHMOND LONDON PARIS
2. Beginners Clinic:Why Social Media?Dean Browell, PhD
Executive Vice Presidentdean@feedbackagency.com
3. My Perspective
4. Social Media TerminologyNew Media = Social Media = Emerging
Media = THE INTERNET(its everywhere, and soon well stop labeling
it)
5. Social Media TerminologyNew Media = Social Media = Emerging
Media = THE INTERNET(its everywhere, and soon well stop labeling
it)Also: Social Media is about more thanFacebook or Twitter, its
forums, messageboards,geographic online hangouts...
6. "People over 50 now account for42% of all social networking
users,up from 22% a year ago.47% of internet users ages 50-64
and26% of users age 65 and older now usesocial networking sites." -
Pew Research, August 27, 2010 Findings: Older Adults & Social
Media
7. "28% of American adultsuse mobile and sociallocation-based
services." - Pew Research, September 6, 2011
8. Interesting Global Differences Adoption rates Geolocation
radically different French elections Googles most successful social
network (hint: its not Google+) The Blackberries of Trinidad Lack
of boundaries
9. What Is All This Really?A community.A community that in
manycases created itself.
10. Channels, Behavioursand Trends
11. Consider: Facebook900 million active users and
counting...
12. Consider: Facebook 450,000 new users each day 85% market
share of 4-year universities Over 40% of new users over 35 #3 in
top websites overall; #1 Photo upload site Average visitor: college
educated, visits 7 hours a month (compare to Googles 2 hours a
month) Fastest growing demographic? Women over 55... Now more
people over 55 than in High School In 2010 & 2011 Facebook >
Google for most visited website Stats from ComScore, Facebook &
Forrester Research
13. Consider: Twitter 200+ Million active users 33 Billion
Tweets a day 75% of traffic outside of Twitter.com 10% of the users
make 90% of the content Realtime, not historical Customer service
Different ecosystem than Facebook About conversations
14. Consider: LinkedIn The professionals choice? Where you go
to... Male vs. Female: Leveling Off The Male Irony 200 million
strong, 200 million weak Companies Research leads, find new ones
List work Board, committee participation
15. Pinterest
16. Important Distinctions inPhotography and Social vs
17. Geolocation...
18. Consider:Perspective on Mobile
19. Important Lessons:Four Key Trends in Behavior
20. #1 - PrivacyGet in before the door closes, even if youcant
control the conversation
21. #2 - You Dont Have to BeEverywhere...but you can bet your
audiences are at leastlooking, and probably talking
somewhere...
22. #3 - If You Dont Answer......Someone else will - and they
are seekinganswers anywhere they can get them
23. #4 - ListenUnderstanding your audience and theirbehavior is
crucial to using your time, moneyand assets wisely
24. Thank you for listening! Twitter.com/feedbackagency
Facebook.com/feedbackfb