Blogging: Getting Started &Best Practices

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content

• Co-author of Get Content Get Customers (McGraw-Hill)

Blogging is a Publishing Tool

Your customers are seeking relevant and timely information.

Forrester Research

Information Evolution/Rise of Good Content

CBS Fast Draw

What this is all about…

To Attract and Retain Customers:

Deliver valuable, relevant and compelling content to your customers on a consistent basis.

A Blog is just a tool

A Powerful tool

to attract/retain customers

have conversations with customers

position you as a trueexpert resource

My Blog – since April, 2007

The Problem:

Marketers are Horrible Publishers

No Content, No Social Media

Image from Story Worldwide

Your Knowledge

Their Needs

Blogging Platforms

Listen First!

www.google.com/alerts

Twitter Search (search.twitter.com)

Twitter/Tweetdeck

Blogging Tips

Tip #1 - Listen/Commenting

• Where are your customers hanging out?

Tip #2 – Blog RSS to Twitterfeed

Tip #3 – Be Consistent

Tip #4 – Track Performance

Tip #5 – Length and Style

• Shorter is often better (250 words)

• Bullets/Lists do better

• Titles are like magazine covers

• Shake it up (video/audio)

• Link to other bloggers

• Link to other articles

• Proofread

Tip #6 – Niche is Better

Social Media does not work without having something valuable to say!

Additional Resources

Problogger.net

Copyblogger.com

blog.junta42.com

www.junta42.com/community/content-marketing-articles.aspx

@juntajoe

Questions?

Joe Pulizzijoe@junta42.com(216) 941-5842Sites: www.junta42.comwww.joepulizzi.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: Joe.Pulizzi

Free white paper on developing your own content strategy: www.contentrevolution.com