Blogging Dos and Don't Tips

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Blogging: Do Friday, September 23, 2011

Transcript of Blogging Dos and Don't Tips

Page 1: Blogging Dos and Don't Tips

Blogging: DoFriday, September 23, 2011

Page 2: Blogging Dos and Don't Tips

Have a Plan

• Create an editorial calendar

• Know your purpose

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Embrace Variety

• Different post types increase interest

• Be creative

• Track what works

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Be Consistent

• Also be realistic

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Share the Burden

• Find co-writers or guest writers

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Be Timely

• Write about relevant trends and issues when you can.

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Be Generous

• Link to your sources. Credit ideas.

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Be conversational

• Write in a conversational tone.

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Write Great Headlines

• Include a verb

• Use keywords

• Be provocative

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Pay attention to grammar & structure

• It matters!

• Conversational is not the same as sloppy.

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Think Visually

• Include interesting photos - your own when you can.

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Blogging: Don’tFriday, September 23, 2011

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A post is not an ad

• Try to “broadcast” and people will opt-out.

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Avoid being long-winded

• About 500-words is a good maximum.

• More to say? Create two posts

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Minimize Noise

• Keep your blog site clean.

• Ads are ok, but be judicious. More is not necessarily better.

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Edit!

• It’s important!

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Page 17: Blogging Dos and Don't Tips

Release pressure

• It’s a blog. Relax.

Friday, September 23, 2011