Becoming a Social Enterprise

cc:catalfamoLeadership for the Social Enterprise

Thursday, April 25, 13

cc:catalfamo

WHYThursday, April 25, 13

cc:catalfamoThursday, April 25, 13

cc:catalfamo

FOR FRIENDS,

NOT FOR BRANDS!

cc:catalfamo

Familiar World

cc:catalfamo

Alien Worlds

cc:catalfamo

I like donuts

I’m eating a donut

Look at my donut!

Watch me eating my donut

This is where I eat donuts

My skills include donut eating

Meine Fähigkeiten umfassen Krapfen essen

A collection of the best donut pictures

I’m a Google employee who eats donuts

Who has the best donut recipe?

Now listening to “Donuts”

Я люблю пончики��

cc:catalfamo

Ethe Killer Application of the Internet!

What do they have in common?

LPOEPThursday, April 25, 13

Who’d trust a blog?

cc:catalfamo

Original article posted @4:38AM

cc:catalfamo

Error 3 corrected @5:01AM

cc:catalfamo

Error 1 corrected (2x) @5:22AM

cc:catalfamo

Error 2 corrected @5:24AM

Nobody reads blogs!

cc:catalfamo

Who is Mark Russinovich?

31/10/2005

cc:catalfamo

31/10/2005

cc:catalfamo

16/11/2005

Where do I start?

American Expresscase study

cc:catalfamo

http://sonofgeektalk.wordpress.com/2008/10/01/amex-love/

Money quote:

“[...] I sent you this letter by snail mail, but I am also posting this on my blog; its 5 readers surely will not scare you, but I felt the urge to vent off my extreme frustration with this mindless application of a policy no doubt dreamed up by some blockhead sitting in a windowless office; if you decide to address this situation, you can back link them here.”

cc:catalfamo

Hi, this is American Express

Hi, what’s up?

I wanted to reassure you: my office has windows!

WTF ?!?!

First of all, what happened?

United Airlinescase study

cc:catalfamo

LISTENThursday, April 25, 13

cc:catalfamo

TOThursday, April 25, 13

cc:catalfamo

YOURThursday, April 25, 13

cc:catalfamo

CUSTOMERS

cc:catalfamo

HOW CAN IT EVER BE

cc:catalfamo

HOWThursday, April 25, 13

cc:catalfamo

PROCESS

cc:catalfamo

Clientasset(s)

cc:catalfamo

Build a semantic model of the topic by searching the Internet

cc:catalfamo

Design & deploy the content strategy matching marketing &

comms objectives to the interests of the target audience

cc:catalfamo

Clientasset(s)

Build a suitable online asset as the ultimate container of the relevant content (OWNED)

cc:catalfamo

Clientasset(s)

Leverage existing Social Networks through ads (PAID) or engaging in conversations (EARNED) to build qualified traffic to the

online asset

cc:catalfamo

Clientasset(s)

Over time, grow and nurture a community of users and

prospects

cc:catalfamo

Clientasset(s)

Which will (ultimately) feed into your sales funnel

cc:catalfamo

GOVERNANCE

cc:catalfamo

Clientasset(s)

DEPLOYCONVERT

cc:catalfamo

Stages of buy-inBuy in of:•CEO

Buy in of:•Sales

Buy in of:•Comms•IT

Mahindracase study

cc:catalfamo

?Thursday, April 25, 13

cc:catalfamo

144,000179,000

95,000Thursday, April 25, 13

cc:catalfamo

to route business proposals

Whydoes he tweet?

cc:catalfamo

to fix dealers issues

Whydoes he tweet?

cc:catalfamo

to exercise humor

Whydoes he tweet?

cc:catalfamo

to praise work

Whydoes he tweet?

cc:catalfamo

to fix web issues

Whydoes he tweet?

cc:catalfamo

“Courage: isabout doing it!”

Tom De LongHarvard Business School

http://www.youtube.com/watch?v=BhxanhF2_ks

cc:catalfamo

WHOThursday, April 25, 13

cc:catalfamo

A multiple personality

cc:catalfamo

the Leader

• Provides long term vision

• Picks team• Motivates

• Overcomes opposition

cc:catalfamo

the Creative• Comes up with ideas

• Thinks outside the box• Is not afraid to propose the unlikely

• Passionately believesThursday, April 25, 13

cc:catalfamo

the Strategist• Knows the route and the boat• Stays on course• Central station for all specialistic knowledge during project

• Makes decisions

cc:catalfamo

the EditorialManager

• Looks for content• Liaises with Subject Matter Experts

• Writes, edits, adds visuals / videos

• Manages the EdCal

cc:catalfamo

the Specialist

• Understand how this works (really)• Is not afraid of getting his hands dirty

• Brings empirical experience and quick fixes

cc:catalfamo

the Community Manager

• Moderates

• Keeps discussion threads orderly• Reaches out to recruit• Invites comments, cross posts

cc:catalfamo

Been there, done that• Bayer Supradyn (IT)

• EPP (UK, FR, PO, SP, DE)

• Novartis oncology (IT, DE)

• ACEA (Eu)

• Skylogic (IT, GR, UK, FR)

• IBM SMB, STG, SWG (IT)

• Dell (UK, DE)

• KitchenAid (FR, UK, DE, IT)

cc:catalfamo

see youthis fall...

...on the Kindle Store and the Apple iBookstore

for Friends,not for Brands!

GIANNI CATALFAMOANDREINA MANDELLI

cc:catalfamo

Canyouridelike

Albert?

Becoming a Social Enterprise

Education

Transcript of Becoming a Social Enterprise

Enterprise Social Collaboration Progression Model...Enterprise Social Collaboration Progression Model Page 1 1 Introduction Social collaboration is quickly becoming both a mainstream

Becoming Social

Editorial media increasing becoming social

Becoming a Social Icon

Becoming a Connected Enterprise - CenturyLink...Becoming a Connected Enterprise Enabling your company to securely connect to the global economy and achieve your transformation objectives

Becoming a Risk Intelligent Enterprise · 2020-07-25 · Becoming a Risk Intelligent Enterprise STRATEGY & REPUTATION Globalization Transformation Competition Cash ﬂow Market Crisis

BP & Social Media: Becoming an Agile Enterprise by Mark Salt of BP #smlondon

Kappelman - Becoming a 21st Century Enterprise

Becoming a Process-Drive Enterprise

Avoid Becoming Social Media Roadkill

5 steps to becoming a social enterprise andrew bishop-jacobs

Becoming the preferred premium audio brand in Enterprise ...

A strategic guide to becoming a mobile enterprise

Playing your way to becoming a fully-engaged enterprise

IBM Journey to Becoming Project Based Enterprise

Becoming a Social Business

Social Enterprise Layout - icadcnet.orgicadcnet.org/doc/Social-Enterprise-Layout.pdf · “Social enterprise” can be looked upon as a subset of “social entrepreneurship”. Social

Becoming a Social Media Rockstar

PegaWORLD 2014 Presentation: Becoming a Digital Enterprise

Is America Becoming Post-Racial while France is Becoming Post-Social?