Post on 15-Jul-2015
Marketer to a Marketing Technologist
Becky Brown
Vice President Global Marketing and Communications
Director, Digital Marketing & Media
@beckybrown
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I’m work in a lab…..
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noun
a person who uses scientific knowledge to
solve practical problems
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Intel’s Vision:
Utilize the power of Moore’s Law to bring smart,
connected devices to every person on Earth
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1995: 4 weeks
2000: Hours
2015: Milliseconds
1995: Months
2000: Weeks
2015: Minutes
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PEOPLE
TECHNOLOGY
PROCESS
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PEOPLE TECHNOLOGYPROCESS
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New Skillset “Change Agents”
• Expertise vs. generalists
• Trained vs. acquired
• Strategic hires (data scientist,
customer experience,
operations)
• Comfortable with data and
technology
• New vocabulary
• Deepen partnership with IT
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• Executive support with the “carat and stick”
• Readiness, scale and implementation
• Documentation and training
• Developing simple core platform construct
• Governance
• Test and learns
PROCESS
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Business
Objectives
and Priorities
Value Creation
Capability Technology
TECHNOLOGY
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“My advice would be to look for
how you can make a long-term
enterprise out of what you're
trying to do rather than just a
short-term success.”
Gordon Moore, 2015
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My Ask:
Pipeline
Sharing
Standards