Post on 17-Jan-2015
description
Analysis of FB page – Related to beauty therapy
1. Talking to the customer using the 420 character wall post space is an effective strategy for
fostering engagement.
2. Critical, professional and useful information delivered in a personalised plain simple language
short but sweet seems to be attractive than flashy links to website and blog.
3. Difference between approaches of application of facebook between the two beauty businesses.
4. Burnie prefers to talk to its fans on the wall instead of promoting weblinks.
5. Burnie being a small business economically uses the wall to promote deals.
6. Through its wall Burnie educates fans about trends and in a subtle way tries to suggest and market
its services.
7. Both Burnie and Beauty Grace try to promote expertise of individual employee by posting profile,
qualification and photos.
8. Informal and homely atmosphere is fostered by owners using personal profile to communicate on
business page, posting photos of employee’s personal event such as birth of babies.
9. Beauty Grace prefers to promote link of website and has also used the wall for recruitment.
Burnie Skin Care Boutique Joined facebook on 23 rd Agust 2010 has 906 likes
Category Description1. Promoting link of website Unique – promoting facebook business page from personal
facebook page2. Special day deals Gift vouchers exclusive on FB for mother’s day3. Limited period deals announced on
FBDeals are announced on the wall itself with details
4. Exclusive for FB with a special FB Code
It is requested to mention the wall post at the shop
5. customer feed back Customers gifting chocolates6. Wishing on festivals and occasions Used on one occasion7. Demonstrate social concern Shaving for cancer8. Announcement Anniversary of the shop
Sold OutShop timingOpen on holidaythank the customers
9. Product Suggestions Suggest/recommend what is happening in mainland and trialsrecommend and suggest gift vouchers for Christmas
10. Personal touch Anniversary of the shopEmployee participationposting picture of employee
11. Add photos and videos shop frontstaff
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Beauty Grace Started on 17 th june 2010 has 540 likes
Category Description1. Promoting link of website
Promoting online deals on FBPunch line with some critical informationBlogsClearance sale
2. Limited period deals announced on FB
3. Demonstration and instructive information
Warningsmart tip
4.5. Announcement 500 likes
New Store Opening6. service suggestions expert staff profile – promotes expert’s profile so that user is
tempted to obtain the same7. Promoting related events
Conducting social eventsTraining events
8. Personal touch posting picture of employeecongratulating employee on personal event
9. Add photos and videos Training eventshop front
10. Recruitment
Joined facebook on 23 rd Agust 2010 has 906 likes
customer feed backPromoting link of website
Promoting link of websiteAnnouncement
Personal touch
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Special day dealsLimited period deals announced on FBExclusive for FB
Special day dealsLimited period deals announced on FBExclusive for FB
Limited period deals announced on FB
Limited period deals announced on FBExclusive for FB with a special FB Code
Limited period deals announced on FB
Limited period deals announced on FBExclusive for FB with a special FB
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Code
Limited period deals announced on FBProduct Suggestions
Demonstrate social concern
Limited period deals announced on FB
Wishing on festivals and occasions
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
AnnouncementPersonal touch
Product Suggestions
Add photos and videosPersonal touch
Announcement
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Limited period deals announced on FB
Announcement
Exclusive for FB with a special FB Code
Limited period deals announced on FBExclusive for FB with a special FB Code
Add photos and videos of shop front on regular basis
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Announcement
Started on 17 th june 2010 has 540 likes
Promoting link of website
Promoting link of website
Announcement
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websitePromoting online deals on FB
Promoting related eventsAdd photos and videos
Promoting link of websitePromoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websitePromoting online deals on FB
Promoting link of websitePromoting online deals on FBLimited period deals announced on FB
Promoting link of websiteservice suggestions
Promoting link of websiteservice suggestions
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websiteLimited period deals announced on FB
Promoting link of websiteDemonstration and instructive information
Promoting link of websiteservice suggestions
Promoting link of websiteDemonstration and instructive information
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websiteLimited period deals announced on FB
Promoting link of websiteLimited period deals announced on FB
Promoting link of websiteLimited period deals announced on FB
Promoting link of websiteLimited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
AnnouncementAdd photos and videos
Promoting link of websiteservice suggestions
Personal touch
Promoting link of websiteConducting social events
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websiteRecruitment
Promoting link of websiteDemonstration and instructive information
Promoting link of websiteservice suggestions
Limited period deals announced on FB
Promoting link of websitePromoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Announcement
Promoting link of websiteservice suggestions
Promoting link of websiteLimited period deals announced on FB
AnnouncementAdd photos and videos
AnnouncementDebashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Add photos and videos
Personal touchAdd photos and videos
Promoting link of website
Personal touchAdd photos and videos
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Personal touchAdd photos and videos
Personal touchAdd photos and videos
AnnouncementAdd photos and videos
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
AnnouncementAdd photos and videos
Personal touchAdd photos and videos
Promoting link of websiteRecruitment
Promoting link of websiteservice suggestionsPersonal touch
Promoting link of websiteDemonstration and instructive information
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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Analysis of FB page – Related to beauty therapy
Promoting link of websiteAnnouncement
Personal touchAdd photos and videos
Promoting link of website
Promoting link of websiteservice suggestions
Promoting link of websiteservice suggestions
Debashish Mandal Ph.D. Candidate Email: dm110@students.waikato.ac.nz / mandaldebashish@facebook.com Uploaded on 05.06.2011
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