Websites: How not to be a failure

Plus91 Technologies Pvt. Ltd.Adding Value to Healthcare

So……

• How Many IVF Doctors in the Audience?

• How Many have a website for their practice?

• How Many are happy with their website?

Beautiful Failures

• Website looks awesome but…

…..

Key Factor 1: Goal

• Always set a Goal or Goals (no more then 3)

• A goal is not a target for site performance but:

– What do want it to showcase / convey

– Whom do you want it to convey to

– How should it benefit this “Whom”

– VS

Key Factor 2: Content

• Content is always king

• Your Goal drives your content

• Without Content you rather not have a website

• So YOU should spend your energy on content – Let the designer and others do their job

• Key Content for any website:

– Location / Contact / About Us / For you

Key Factor 3: Interaction

• Online is about NETworking

• Interaction on your website:

– Adding Fresh content and updates

– Engaging on Social Media and highlighting on your Website

– Proving ample opportunities to Connect (Forms / Surveys)

IVF Practices – You Need a Website Stat

• Understand that:– Yours is the most searched online – Class of Patients are Tech. savvy– Ability for people to travel for help is immense

– And Most Vital: Your Service requires compassion ,explanation and education to go Hand in Hand

Track and Change

• Track your Website Traffic:– Location– Landing Pages– Exit Pages– Pages with most time spent– Visitor Flow– Referring Party

• Use this Information to track your Goal• Tweak your Content & Site Design to Maximize

what’s working!

Get Unstuck Now! Highlights

• Your Specialization needs to be online and have a site

• Re-assess your Website Goals

• Get your content and content strategy in shape

• Allow patients to interact

• Track and Change with the Flow!

Thanks for Viewing this Presentation

For us to help you further, please contact us at a.patkar@plus91.in

• Web: http://www.websitesfordoctors.in

• Corporate: http://www.plus91.in

• Twitter: @plus91 @nrip @adityapatu

• Facebook: http://www.facebook.com/plus91.in