What’s the product? What do you know about it?

“People aren’t hearing all the music.”

“With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do.”

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Beats product

Student’s work

• http://www.bbc.co.uk/news/technology-20970495 - article on celebrities endorsing headphones.

• http://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/

• http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre-headphones-worth-the-money/index.htm

• http://www.geek.com/gadgets/review-beats-by-dr-dre-headphones-576930/

• http://www.independent.co.uk/life-style/gadgets-and-tech/if-apple-buys-beats-electronics-for-32bn-will-dr-dre-become-hip-hops-first-billionaire-9343973.html

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