Beats by Dre Headphones

Drew Walters

PreapproachCompany or Organization

background/ history• Monster- Beats By Dr. Dre• Noel Lee started Monster out of his garage 30 years ago and now his son Kevin Lee is the current owner

Company policies Returns/refunds

Service provided

• One year limited warranty• Free Shipping• Ships within 24 hours of order

Product composition What is the product made

out of – relative quality

Constructed of advanced materials, combining extra-large speaker drivers and a high-power digital amplifier. Powered noise cancellation technology that keeps outside noise out

Product appearance Colors available

Special Design Features

• Smooth, thin, lightweight, soft and glossy• Black, red, white• Extreme comfort, headphone cable built in with a microphone, micro minijack, folding design, scratch resistant gloss finish

Care of the productMaintenance/ Cleaning

Comes with a Monster Clean Cloth with advanced Aegis Microbe Shield technology to clean your headphones along with an Anti-Microbial cleaning cloth

Price $349.99

Price range of similar products

• Skullcandy – $50 - $149.99• Bose - $139.95• Sony - $82

Items related or required for product use

iPod, MP3 player, computer, radio, etc.

Competitors (brands or companies)

Skullcandy, Bose, Sony

Item Description for Product

Feature/Benefit ChartFeature (fact about the product) Benefit to the customer of the feature (use a

selling statement)1. Extreme Comfort Big ear cups give you more room for a higher level of listening comfort.

Also with the plush ear cushions covered with ultra-soft breathable materials you stay cool and comfortable, unlike any other brand.

2. Powered Noise Cancellation System

For a full music experience, hearing all parts and sounds of a song including the artist without any outside interruptions of the noises going on around you, these headphones lock the noise out and keep the music

in.

3. Monster Headphone Cable An advanced Quadripole 4 twisted pair construction reduces signal loss for perfectly balanced sound and extreme clarity.

4. Monster iSoniTalk This headphone cable has a built in call answer button and a microphone so you can listen to music one second and easily stop to answer a phone

call the next.

5. Scratch-Resistant Gloss Finish w/ Monster Clean Cloth

With this shiny finish and glossy look, your headphones can now stay that way after heavy use because of the advanced materials used to design

this product. Also with the Monster Clean Cloth you polish your headphones, keeping that brand new, fresh look.

6. Folding Design and Touring Case w/ One Year Limited Warranty

With its folding design and hard and durable Touring Case, your headphones can stay protected and in mint condition for longer than ever. And if your set of headphones are damaged or have a malfunction, return them within the first year and receive a new pair on us within 24 hours.

Sales ApproachType of

ApproachTwo examples of the approach for your product/service

and selling situation Greeting Approach

1. Hello how are you doing today?2. Good afternoon…

Service Approach 1. Hello my name is Drew, how may I help you?2. Hi I’m Drew, what can I assist you with today?

Merchandise Approach

1. I noticed your interested in the Beats by Dre Studio’s. These headphones are top of the line. There are no other headphones like it on the market. What color would you prefer?2. These headphones are built with extra large speaker drivers and high powered digital amplifiers. With these two things combined you can listen to your music in a crystal clear, out of this world experience

Determining NeedsHow will you… Give an example of a question you

could ask for each of the areas listed

Determine the customers

needs

Do you have an iPod, laptop or Mp3 player?What kind of headphones have you had in the

past?

Confirm a selling point

that you have made

Do you have trouble listening to your music because everything around you is too loud? Such as conversations, cars, air planes, lawn mowers,

etc.

Ask an open-ended question to encourage

the customer to communicate

What specific features are you looking for in a set of headphones?

Clarify the customers point

of view

Am I correct in assuming that you’re looking for a product that can cancel out all sounds around you and play your music with high definition clarity like

no other pair of headphones?

Handling ObjectionsAnticipated Objection Method What you will say to answer the

objectionI don’t understand why I should pay $350 for a set of headphones when I can get some just like them for

half the price or cheaper.Third Party Joe Jackson, one of my customers thought the same thing a

year ago. He just called me the other day and said he still uses these same headphones every day and they’re so

durable that they look and work just as good as they did the first time he bought them.

Your prices are twice as much as your competitors Superior Point That’s true. Our prices are way beyond our competitors prices and that is because our product is twice as durable

and clear as our competitors. With unprecedented technology our headphones will work better and longer than

any other brand.Will I be able to hear my music on my way to work

when I ride the crowded and extremely noisy city bus everyday?

Denial Yes, you”ll enjoy only your music and never even notice there are loud people and noisy things going on around you

because of the unequaled Powered Noise Cancellation system that blocks all distractions out and keeps all of the

lovely music in. These headphones are so big I wouldn’t be able to wear them anywhere, they’d just get in the way.. Boomerang The headphones are big because they have ear cups with

soft plush cushions that comfortably fit around your ears leaving extra space. And because the cushioned ear cups fit so well you’ll forget you even had your headphones on at all.

Closing The SaleMethod To

Use To Close The Sale

Statement I Will Use To Close

Which Close The Studio headphones cancel out all noise around you for a clearer more pure listen. But the Solo

headphones are more lightweight and easier to use in an active lifestyle. Which one do you prefer?

Standing Room Only Close

I’m sorry but I can’t promise you that these headphones will stay at this price with a limited one year warranty forever. With this economy I see the

price rising soon and without a safe warranty.

Direct Close Based on what I’ve shown you, how do you feel about these headphones?

Service Close If you have any problems remember that there is a one year limited warranty and if you come back

unsatisfied we’ll give you your money back 100% guaranteed.