Post on 01-Nov-2014
description
Be My Fan & Follow Me
Oon Yeoh & Chris Leong
What is Social Media?
Social media is the use of the internet for the purpose of sharing and interacting experiences and information with other Internet users.
What is it all about?
Social Media
New Media
Web 2.0
What is it use for?
Why is it IMPORTANT
to you?
The Future Generation
Web SavvyGen Y
Young Professionals
96% of Gen Y belong to a
Social Networking site
*Survey done by PWC - Malaysia’s Gen Y unplugged*
They are your customers!
Thousands of Social Media Brands
Which site to choose?
The Important Brand Here
FacebookTwitter
What do you use if for?
Branding
• Thought leadership
Communication
• Information
Interaction
• Customer service
Why People Follow You?
me
STAY UPDATED BY YOU
LEARN FROM YOU
INTERACT WITH YOU
Brands using social media
Oon Yeoh on Twitter
Obama’s Tweets
Campaign
Najib’s Tweets
Cmpaign
MicrobloggingOptimal set upOptimizing 140 CharactersBest PracticesBuild A Following
Microblogging
Blogging is mainstream BUT It is a bit old school now
Good for detailed information BUT people have short attention spans
Thus the appeal of Twitter which is also real-time
Optimal Set Up
Use your brand name & profile pixBut have a real person behind it, be
transparent about itHave a custom-made wallpaperChoose suitable apps to enhance your
offering
Great Example
140 characters
Cuts out noise & fosters creativityJust like SMS
Use numbers instead of letters “2” instead of “to” and “4” instead of “for”
Use letters instead of words “CU” instead of “See you”
Use contractions “can’t” instead of “cannot”
Use symbols “&” instead of “and”
Best Practices
Post oftenHave a mix of content
Thought leadership Information/marketing material Customer service
Professional stuff 75% & Personal 25%
Build a Following
Follow othersBuild “Lists”Interact with othersPost interesting content regularlyHold a contestHighlight your Twitter URL everywhere
TweetLister
Presentation by Chris Leong
What is Facebook?
Is the online place where young people hang out to connect, gossip and to find out what’s hot & what’s not.
It is the biggest social networking site in the world
Millions of users in Malaysia & still growing exponentially
The fastest growing demographic:
35 years old and older
Facebook Fan Pages & GroupsOptimal SetupUsing Fan PagesBest Practices
Why Facebook Pages?
Specially built for businesses, brands and public personality
Custom Applications are available in Facebook Pages
Measurement Tools
Its on your Search Engine
Facebook Pages
Real Estate Facebook Page
Optimizing Facebook Page
Videos & Picture
Integration with webpage
Physical Events
Integrations
Twitter Blogs 3rd party Apps
Measurement
Best Practices
Don’t Spam! And I really mean don’t spamPictures & Video WorksAdd Value to your fans
Interesting post Insights
Build DialogueTarget Influencers
Be My Fan & Follow Me
Be my fan:
www.facebook.com/oonyeohpage
Follow me:
www.twitter.com/oonyeoh
www.twitter.com/chrisleong
Thank You !